5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

Why Your Branded Merchandise Program Feels Like a Series of Emergencies (And How to Fix It)

Tue, 14 Apr 2026 16:19:07 GMT

Most companies order branded merchandise the same way they order office supplies. Reactively, inconsistently, and with zero strategy. Here's what a structured quarterly program changes.

A company event is six weeks out. Someone sends an email: "We need merch." A rush order goes to whichever vendor picks up the phone fastest. The products arrive. Some are fine. Some aren't. Nobody measures anything. The leftovers sit in a closet until someone throws them away.

Three months later, another event. Same scramble. Different vendor. The products don't match what was ordered last quarter in quality or design. Nobody remembers what was sent, let alone why.

This is what reactive branded merchandise looks like. And it is expensive in ways most organizations never calculate.

The cost isn't just the budget. It's the missed opportunity.

Every rushed order was a chance to make employees feel recognized, to reinforce culture, to signal that leadership is paying attention. Instead, the message was: "We almost forgot about this. Here's a tote bag."

When merch is treated as a last-minute line item, quality becomes inconsistent, strategic value disappears, and nobody can measure whether it worked. No strategy means no ROI. No ROI means that budget becomes the first thing cut.

The alternative is not better ordering. It's a program.

A structured quarterly cadence turns reactive spending into strategic recognition. Q1 resets energy with a curated kit tied to annual goals. Q2 acknowledges mid-year momentum with something tied to a real milestone. Q3 celebrates culture and identity with products that feel collectible, not disposable. Q4 closes the year with a premium gift that carries your brand into the next year.

Four quarters. Four strategic touchpoints. One consistent experience that compounds over time.

Compare that to four separate rush orders from four different vendors, hoping somebody remembers what was sent last quarter.

The results when you run it as a program

In our Microsoft activations, 94% of employees said they felt valued and appreciated. The overall experience rating averaged 4.94 out of 5. 100% said they wanted more.

Those numbers did not come from a rush order. They came from a structured program with strategic curation, professional execution, and built-in measurement.

Your team shows up. We handle the rest.

We manage product curation, branding, logistics, on-site setup and staffing, breakdown, and a post-activation recap with survey data and insights. Zero lift for your team. Full impact for your people.

If your organization is already spending on branded merchandise but running it reactively, the budget is there. The intent is there. What's missing is the structure.

See how the framework works and plug in your numbers →

Fatina Malik is the CEO and Founder of LGP, a WBENC-certified branded merchandise and employee experience company with in-house production in Atlanta.

Ensuring Consistency Across Shifts and Locations

Thu, 12 Feb 2026 12:00:01 GMT

Closing the Culture Gap: How to reach shift-based and distributed Teams

Culture moments work best when everyone can participate—not just those on the standard daytime schedule.

When you’re supporting multiple shifts, multiple sites, or a distributed team, culture can turn into unplanned activations that only some people experience:
• One crew gets the in-person moment
• Another crew gets a recap
• Remote sites get an email (maybe)
• Recognition starts to feel uneven
The fix isn’t “more events.” It’s consistency across schedules—delivered the same way, every time.

How QMA helps

Quarterly Morale Activations (QMA) from LGP are designed to make culture predictable and inclusive across shifts and locations, without creating extra work for HR.

What you get:

• Shift-friendly timing so each schedule has a real chance to participate
• Multi-location consistency so the experience feels the same across sites
• Tangible recognition with curated merch your team will actually use
• Zero lift for HR because LGP handles planning, production, on-site setup/staffing, and breakdown

What you do:

• Pick the dates
• Share the message internally
• Let LGP run the activation

Want to see what it looks like for your team?

�� https://calendly.com/fatina-lgp/qma-discovery-call

The HR Survival Guide: Boosting Employee Engagement with Zero Heavy Lifting

Tue, 03 Feb 2026 00:45:14 GMT

HR leaders are often tasked with improving engagement, but few are given the bandwidth to build the systems that sustain it.
Quarterly Morale Activations (QMA) gives you a practical framework for sustainable engagement: a reliable quarterly rhythm of tangible recognition that helps employees feel seen, connected, and valued—without your team rebuilding the plan from scratch every time.

The QMA Framework (Built for Busy HR Teams)

Think: predictable, repeatable, and easy to run. Each quarter, you deliver a curated morale moment employees can actually use and enjoy—supported by a clear plan and clean execution.

What LGP Handles (Zero Heavy Lifting)

• activation planning + timeline

• curated merchandise strategy and selection

• sourcing + in-house production in Tucker, GA (reliability, quality control, and fewer handoffs)

• samples/approvals

• on-site setup, staffing, and a smooth “shop the merch” experience

• breakdown, recap, and next-step recommendations

Your part is refreshingly small: confirm the date, share internal comms, and show up.

Why It Works Long-Term

Consistency builds trust. A quarterly cadence turns engagement into a steady signal—not a once-in-a-while spike.

Ready to see the deck and how QMA fits your team? �� https://calendly.com/fatina-lgp/qma-discovery-call

The LGP Approach to Branded Merch

Fri, 05 Sep 2025 17:01:23 GMT

Let’s be real there’s no shortage of vendors who can slap your logo on a T-shirt and call it “merch.” But if your branded merchandise doesn’t drive results, what’s the point?

At LGP, we don’t just print things.

�� We partner with you to transform branded merch into brand strategy.

Our clients don’t come to us for swag.

They come to us for impact — and we deliver it through a proven, consultative approach built around results.

Here’s how we do it:

�� Step 1: Strategy-Driven Discovery

Before we touch a single product, we start with questions like:

What are your goals?
Who’s receiving this?
What emotion do you want to create?
What’s your budget, timeline, and ROI target?

This discovery process ensures every product serves a purpose. Whether it’s onboarding new hires or activating your brand at an event, we build merch campaigns that align with your big-picture goals .

�� Step 2: Custom Sourcing, Not Cookie Cutter

With our global supplier network, you get access to:

Premium apparel & hard goods
Eco-friendly or Made-in-USA options ��
Unique or culturally relevant pieces
Custom colors, embroidery, embossing, and private-label manufacturing

No stale catalogs. No one-size-fits-all.

✨ Your merch should reflect your brand personality — and we make sure it does.

��️ Step 3: Online Store Builds

Need a central hub for your merch? We design and manage custom-branded online stores with features like:

Affiliate sales

Pre-order campaigns

Limited-time drops ⏳

Internal employee portals

From Shopify to our own print-on-demand platform, we’ve built scalable e-commerce solutions that integrate seamlessly with your marketing goals.

�� Step 4: Fulfillment That’s Actually… Fulfilling

We take the logistics off your plate, including:

Printing, packing, folding, labeling

Custom inserts, handwritten notes ✍️, or QR codes

Direct-to-consumer or bulk drop shipping

Kitting for multi-item merch boxes

Need 1,000 onboarding kits shipped nationwide?

✅ Done.

Need 25 influencer boxes delivered on a tight deadline?

✅ We got it.

We treat fulfillment as part of your brand experience not just a back-end task.

Why It Matters

The way people engage with brands is changing.

Digital impressions are fleeting. But high-quality, intentional branded merch ? That lingers.

It builds connection.

It sparks conversation.

It leaves an impression that lasts.

And that’s exactly what we’re here to create — for you.

�� Let’s Build Merch That Works

If you’re tired of generic swag and ready to level up your branded merch strategy, let’s talk.

�� Book your free 15-minute consultation with Fatina Malik today.

�� Schedule Here

�� Or scan the QR code to book instantly.

10 Ways to Use Merch Beyond Events

Fri, 05 Sep 2025 17:00:43 GMT

When people hear the word “merch,” they often think of trade shows, conferences, or festival giveaways. But the smartest brands today are using merch far beyond events as part of their culture, their sales funnels, and even their revenue models.

At LGP , we help brands rethink merch as a strategic extension of their message not a last-minute add-on. If you’re only pulling out branded gear for events, you’re missing out on huge opportunities to engage your audience year-round.

�� 10 Powerful Ways to Use Branded Merch Beyond the Event Booth

1. �� Employee Onboarding Kits

Welcome new hires with more than just a paper packet. Branded water bottles, journals, hoodies, and personalized notes help employees feel valued and connected from Day 1.

2. �� Club or Membership Swag

Build community loyalty with exclusive merch for members — think VIP welcome packs, tiered rewards, or seasonal drops. Your merch becomes a badge of belonging.

3. �� Client Thank-You Gifts

Skip the cookie-cutter corporate gifts. A custom-branded merch box shows thoughtfulness and strengthens relationships — especially after big project milestones or renewals.

4. �� Brand Ambassador Kits

Have superfans? Turn them into your biggest promoters with curated kits that include apparel, stickers, and promo tools. They’ll rep your brand online and in real life.

5. �� Subscription Boxes

Merch-as-a-subscription? Absolutely. Branded items bundled monthly or quarterly can drive recurring revenue and deepen engagement for influencers, nonprofits, and lifestyle brands alike.

6. �� Milestone Recognition

Celebrate work anniversaries, sales targets, or team wins with high-quality branded gear. It’s a low-cost way to boost morale and foster retention.

7. �� Internal Culture Campaigns

Launching a new value statement? DEI initiative? Company goal? Reinforce the message with custom merch that aligns your team emotionally and visually.

8. �� Seasonal Appreciation Gifts

Send branded “care packages” to remote teams or clients during the holidays, summer, or end-of-fiscal year. Bonus: These gifts are tax-deductible and build goodwill.

9. �� On-Demand Pop-Up Shops

Offer your team or audience a curated digital merch store they can shop during campaigns, fundraisers, or team spirit days no guessing sizes or holding inventory.

10. �� Customer Loyalty Programs

Reward repeat customers with limited-edition swag that’s only available after specific purchase milestones. People love to earn and wear exclusive items.

�� Why It Works

Branded merchandise creates real touchpoints — physical reminders of your brand in people’s homes, offices, and lives. It doesn’t just say who you are… it shows it.

And when you choose thoughtful, well-designed pieces (not just the cheapest t-shirt), your merch becomes more than marketing — it becomes part of your brand story.

�� Ready to Bring These Ideas to Life?

Let’s map out a merch strategy that works for your goals — whether you're looking to onboard talent, deepen loyalty, or launch a new offer.

�� Book your free 15-minute swag consultation today with Fatina Malik, CEO & Strategist at LGP .
�� Book Here
�� Or scan the QR code below to schedule.

Your Branded Merch Should Not Be an Afterthought

Fri, 05 Sep 2025 16:56:51 GMT

When most teams envision branded merchandise, they picture T-shirts launched into a crowd, drawstring bags gathering dust, or nondescript promotional giveaways that barely make it home. But here’s the truth: when executed thoughtfully, branded merch is one of the most potent marketing tools you have and it merits a permanent spot in your strategic playbook.

At LGP, we’ve watched firsthand how strategic merch transforms brands not only in perception, but also in connection, conversion, and loyalty.

�� Why Branded Merchandise Deserves a Strategic Role

✨ Tangible, memorable, and long-lived, merch transcends digital clutter. It doesn’t disappear with a swipe or expire in an email. Instead, it becomes woven into your audience’s everyday life turning moments into impressions and impressions into emotional connections.

�� The numbers speak for themselves:

�� 85% of people remember the brand on a promotional item they received.

�� 48% of swag sticks around for more than a year.

�� Cost-per-impression can be as low as $0.005 far more cost-effective than most digital ads.

✅ Well-designed merch converts recipients into brand ambassadors , amplifying your reach organically.

�� Real-World Wins: Merch with Purpose

Let’s spotlight some real examples of merch that did more than just bear a logo:

�� The takeaway? It’s not about spending more it’s about being intentional.

�� How a Consult with LGP Elevates Your Merch Game

At LGP, every merch initiative is treated like a campaign in its own right. Whether you're designing:

�� Onboarding kits that inspire new hires
�� Fan-favorite subscription boxes
�� Thoughtful thank-you gifts for clients or donors

…we ensure each component is infused with your brand’s voice, values, and objectives .

✨ We don’t sell swag. We craft brand moments.

Our ⏱️ 15-minute consultation is your fast-track to reimagining merch strategy and unlocking promotional tools aligned with your goals.

�� Ready to Rethink Your Merch?

�� Let’s build swag that works not just stuff with your logo.

�� Book your free 15-minute merch consultation today with Fatina Malik, CEO & Strategist at LGP .

�� Book Here

�� Or scan the QR code below to schedule.

Top 10 Wellness and Health Care Promotional Products

fatina@lgphub.com (Fatina Malik) — Fri, 09 Jun 2023 16:30:00 GMT

As health and wellness become increasingly important in today's modern world, businesses are now offering useful healthcare promotional items to their customers. These freebies show your customers and clients that you care for their wellbeing, which will give your business a positive image.

You could consider donating some branded first-aid kits and pill cases to fundraising events or including some hand sanitizers in your goodie bags. Either way, there is value in adding healthcare promotional items to your swag arsenal, so here are10 health care promotional products that you can gift your clients and customers:

Opener for Medicine Bottles

Medicine bottle openers are a great invention that can help seniors, people with arthritis, and folks with other disabilities because they make the process of taking medication easier and less painful.

This medicine bottle opener from LGP Promo is helpful in opening the safety caps of medicine bottles, making it easier to access medication. Here’s a thought: Offer these openers to events for senior citizens, charitable walks or fundraisers hosted by health providers.

Some people are limited in terms of their mobility, so if you’re planning on offering healthcare products, give some thought to the folks who need a little extra help in their daily lives. Promotional products are always useful and convenient, so this is one to consider.

Tissue Boxes

This low-cost promotional item can be utilized all year long, especially during the cold and flu season. Because of their compact size, mini tissue packs are convenient to carry around and people are known for keeping them at their desks and in their houses.

Amid the covid-19 pandemic, the demand for tissues and other hygiene products are higher, so people will definitely find them useful. Check out this tissue box from LGP Promo , complete with a 12-month calendar on the side of it.

Stress Ball

A stress ball is a type of stress reliever that many people use. Squeezing a stress ball helps release tension and relaxes your muscles, so busy customers with long days ahead of them will put these to good use.

The stress balls on LGP Promo come in a variety of shapes and colors to fit different themes and occasions, so I’m encouraging you to get creative if you’re thinking of adding these to your next goodie bag.

First Aid Kit

When people have medical emergencies and require assistance on the spot, a first-aid kit can come in handy. Some kits include cold packs, scissors, tweezers, latex gloves, bandages, a roll of tape, and alcohol swabs—all viable items suitable for unsuspected curveballs.

These are good swag items for medical expos or health-related charity events like marathons for cancer. It’s also a good idea to keep them in your office in case any emergencies occur. At the end of the day, you can never be too prepared.

Hand Sanitizer

Many of us like to stay clean and germ-free, so you’ll find that hand sanitizers are welcomed by pretty much anyone. The advent of Covid-19 has made sanitizers very popular, along with face masks and shields . Hand sanitizers go with pretty much any other item, so feel free to drop them in your swag packages.

Pill Organizer

Another practical item that your consumers will appreciate is a pill case to keep their weekly tablet routine organized and handy. The case enables the patients to take their medications on time, every day.

Each day of the week is represented by one of the case's seven distinct compartments, which may be snapped shut, so clients who frequently take medication will appreciate this handy product.

Hot and Cold Pack

Athletes or anyone who suffers from body pain can benefit from using hot and cold packs as a health aid. You can create first-aid swag bags and include some small ones or sponsor some sporting events so that athletes can have them in case they have injuries.

Even if you’re not planning on contributing to any events at the moment, they’re still a good product to have if your business has an on-site office. Like I said earlier, you can’t be too prepared and I’m sure your employees will appreciate that.

Tote Bag

The substitute for shopping bags made of plastic is the eco-friendly tote bag made of sustainable materials like cotton. Most people never turn a tote bag down because they are useful and good for our environment. Plus, they’re multipurpose promotional items because they have many uses.

These bags also have huge spaces on them where you can print your logo and business name, which is good for brand exposure, so feel free to head to LGP Promo and create a virtual sample of your logo on one of our tote bags.

Pill Cutter

Tablets can be sliced in half and stored in a small pill cutter so, you can bring them with you wherever you go. Pill cutters usually include a built-in holder and miniature cutting board, so they’re really handy for people who need to take medication on a regular basis. If you’re a healthcare or pharmaceutical company, consider handing these out as swag items for your clients.

Dental Kit

A dental kit is a collection of products that includes toothbrushes, floss, mouthwash, rinses, and other oral hygiene products. They’re great promotional items for dentists, dental offices, and dental clinics. Many people do not realize how many times they brush their teeth each day, and these kits help remind them to keep up with their daily routine.

It's clear that healthcare promotional items are a great way to show your customers and clients that you care about their wellbeing. Not only will this give your business a positive image, but it will also help you build brand loyalty.

If you are considering using healthcare products as your next promotional items, then you should check out LGP Promo for our wide range of healthcare promo products.

Timeline for Planning for a Trade Show

fatina@lgphub.com (Fatina Malik) — Fri, 26 May 2023 20:42:49 GMT

The thought of doing a trade show is exciting because they are an excellent way for you to engage with your target market, collect leads and establish your brand within a particular niche. You will have the opportunity to talk to people who are most likely interested in your products and services, so you'll really want to plan and maximize the potential here.

Gearing up for a relevant trade show requires a lot more than just bringing a sales rep and plenty of business cards. The trade show planning timeline that I’m going to share with you can serve as a checklist to help you effectively plan your trade show exhibit.

12 Months Out: Establish your goals and pick your trade show

What are your goals? ��

Getting involved in trade shows are a great idea, but before you start looking into them, you should discuss the purpose of having an exhibit in the first place.

People join trade shows for various reasons: getting leads, meeting investors, launching new products—the list goes on. Choosing a trade show will be easier if you have a specific set of goals in mind, because you'll be able to filter your options based on your company's goals.

Choose a trade show ��

You've already established that you'd like to have a trade show exhibit but now it's time to choose which trade shows you'll be involved in. Think back to those goals you identified earlier and choose trade shows that align with them.

Here's an example: If your goal is to walk away with at least 100 leads for your business, find out how many spots the trade show will have available.

9 Months: Let's discuss the budget ��

When you plan a trade show exhibit there are many factors that need to be considered—the most important being the budget. Here are some things to think about when you start looking at the costs associated:

Details about the venue

Once you've determined the trade show you'll be involved in, start checking out the venue. Look at the layout of the venue and find out if there's any extra cost for additional services such as electricity or internet access. Be sure to act quickly and secure a great spot as well.

Space, size and design of your exhibit

Think about how much space you'll need for your exhibit. Most trade shows have a specific booth size requirement for exhibitors, and it is important that you know what this is ahead of time so that you can plan accordingly.

The booth size will determine how large of an exhibit you can build (or rent) and where you can put it in the venue space. You also need to figure out the type of material and display pieces you want to use in your exhibit. Some companies opt for traditional display cases while others choose foam core boards or pop-up tents instead.

These types of items are easy to transport and set up quickly, so they are popular choices among exhibitors who have limited time during their busy schedule at a trade show event.

Staff

Who are the people involved in the execution of your trade show exhibit? Once you've identified your team members, you'll want to start discussing the costs associated with each of them.

Some of them may already work for you, which means you probably already have an idea of how much you'll need to spend as it relates to them. However, you may also want to hire third-party services as well (photographers, decorators, etc.), so browse your options and identify the people who will take part in your exhibit.

Promotional Merchandise

Promotional products are a powerful marketing tool, so you can't go wrong with offering some goodies at your booth. People love free stuff, and they love to get things that they can use for themselves or for their business, so you can really create a buzz around your booth.

Some popular promotional items at trade show booths include: T-shirts , water bottles , mugs and flash drives —all of which are available on LGP Hub .

Here is a typical breakdown of trade show costs, according to Nimlok Trade Show Marketing Tips :

Exhibiting Space – 30%
Show Services – 20%
Exhibit Design – 10%
Shipping and Drayage – 10%
Promotional Material – 5%
Booth Staffing & Travel – 20%
Miscellaneous Costs – 5%

6 Months: Start spreading the word ��️��

At this point, you should have already started promoting the event and your exhibit. Promoting your trade show exhibit will help you to attract potential customers and get them to visit your booth.

There are several ways to promote your trade show exhibit, but one of the most effective methods is through social media. Get more reach by tagging the venue, sponsors and other persons who may be involved in producing the event.

You should also consider sending out emails, especially if you have an email list of customers or clients that you can contact.

3 Months: Confirmation and Execution ��

This is the final stretch—the last 3 months. By now, you should have already started finalizing all the details stated above. Make sure you tie up all loose ends, make your bookings and pay your deposits.

Make arrangements with your team

Start delegating responsibilities to your team and making sure that everyone is prepared for the day of the event. You can do this by making a list of all tasks that need to be done for the day, and distribute these activities accordingly.

Travel arrangements ✈️��

Some events require hotel bookings because they last more than a day and may be held in a separate city. Be sure to finalize the booking details and itineraries for everyone involved. If the event's venue is at a hotel, then this would of course be your first choice.

Make sure all materials are in place ⚒️

These include structures, furniture, décor, and all printed materials being used for your exhibit. This is the perfect time to catch any flaws or mistakes made in the process and have them corrected before the day of the show.

A trade show is a great way to get exposure for your company. You can meet people face-to-face and talk about what you offer since who attend these events are potential clients. Start looking into this early. Planning gives you plenty of time to prepare, so now's the time to think about your exhibit and how you want to present your brand.

If you're planning a trade show exhibit, we'd love to help you come up with ideas for your next swag line up. Feel free to browse LGP Hub for some ideas or book a swag consultation with us.

Swag Bag Ideas for Virtual Events

fatina@lgphub.com (Fatina Malik) — Fri, 12 May 2023 14:45:00 GMT

With the advent of Covid-19, virtual events have become increasingly popular. They allow companies to connect with their customers in new ways and they're a cost-effective solution to host events like conferences and workshops.

Virtual events are growing in popularity because they offer several advantages over face-to-face meetings. For example, they save time and money, reduce travel costs, and enable employees to attend from anywhere.

It's a little more challenging to distribute swag bags for a virtual event, but I assure you it's not impossible.

How to deliver the swag packages to your attendees

Since we’re discussing virtual events here, the obvious solution is to have the swag bags delivered to your attendees. You’ll of course need to ask them for their shipping addresses on your event’s registration form beforehand so you can strategize your distribution.

Think about when you’ll want to send your swag packages out as well. On one hand, you can opt to send them out before your event because this will allow you to generate some excitement around it.

On the other hand, you can distribute your swag bags after the event. This will give you more time to plan and it will also save you the trouble of distributing gifts to people who don’t attend.

SWAG BAG IDEAS FOR YOUR NEXT VIRTUAL EVENT

Writing tools

You can never go wrong with pens or notebooks because they’re on the cheaper end of promotional items and people use them quite often. They also have multiple possible uses, which is why they’re usually appreciated.

Let me help you out and give you a quick example: This magnetic journal and metal pen set from LGP Promo is a great swag gift for your virtual event. It’s available in red, black and blue, so try creating some virtual samples by uploading your logo to the website.

An additional perk of adding these to your swag packages is the convenience they bring. Many virtual events these days are for educational purposes, so you can encourage attendees to take notes, write down their questions and stay engaged.

Drinkware

Drinkware is one of the most popular items given away at events like trade shows and conferences. They are useful, versatile, and can be used again and again by recipients long after the event is over.

They also make excellent gifts because they offer something tangible that recipients can use right away as well as something that represents your company's brand well.

Purchasing drinkware from LGP Promo is a great option for your swag bag. You can choose from water bottles , tumblers , mugs and more!

Your company logo will look great printed on any of our products, so customers will remember you every time they use their new drinkware.

Portable flash-drives

Flash drives are one of the most popular and effective promotional products out there because people typically find them useful and convenient. They’re lightweight and can store files, photos, and music.

You’ll also be happy to know that they’re one of the more affordable promotional items, which makes them a great choice for entrepreneurs on a budget. In fact, studies show that custom thumb drives produce roughly 700 impressions. This means that with an average cost of only $5 per thumb drive, each impression typically costs you a fraction of a cent, which is mind-blowing.

While we’re on the topic of flash drives, check out this cool, flip card drive from LGP Promo. Its appearance is much different from your average, everyday thumb drive, so it’s sure to be a hit with your audience. Be my guest and upload your logo to our website and get creative with this.

Tote bags

You've probably seen them around— tote bags with a variety of designs and colors. People love these handy bags because they are great for carrying groceries, books and other things they’ll need to get from one place to another.

Another thing that makes them great is that you can use these bags to hold all the other promo gifts, especially if you’re having trouble with packaging ideas.

With their durability, usefulness and the amount of space they give you to showcase your logo and brand name tote bags are perfect for promoting your business at various events where you want to stay visible at all times.

If you're looking for inexpensive yet effective marketing tools for your company or organization, consider purchasing LGP Promo’s custom printed tote bags today!

You don't have to skip out on the traditional giveaways (like pens and t-shirts), that you would have at a physical conference just because your event is online. Whether you are throwing an online workshop, webinar, retreat, or just a really big Twitter party, event swag is a way to say thank you to your attendees.

Who knows—maybe some people might feel more compelled to check in if they have freebies to collect. For others, it will remind them about your virtual event well after it ends. Your participants may not remember how awesome your webinar or conference was down the line, so a nice assortment of swag gifts will serve as a pleasant reminder of your event and your brand.

If you're hosting a virtual event soon, hit us up for a FREE swag consultation ! Our team can help you build the perfect swag package that your audience will remember.

Reasons Why Pens are still the Best Promotional Items

fatina@lgphub.com (Fatina Malik) — Fri, 28 Apr 2023 14:43:56 GMT

Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must - have for their swag bags because they are one of the most cost - effective, simple and useful options.

People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of re asons why you should consider pens for your next swag package:

Pens are timeless

While technology can become outdated, pens are timeless! Even though we're in the digital age where many of us type and text, the pen still prevails because it's a product that is constantly being used.

At the end of the day, when the power goes out or something goes wrong with your device, you can always jot down important points in a journal or on some sticky notes with a pen.

Believe it or not, there are people who still don't fully trust technology, so they still keep their notebook and pen for meetings and they still write down their contacts in a book.

Besides, sometimes it's easier to quickly write something down on a piece of paper, instead of having to open an app on your phone or computer. Pens aren't going anywhere any time soon.

Pens can advertise your brand for a long time

Writing instruments , followed by shirts , caps , and bags, are among products that people hold onto for a long time.

This article from Pens Guide says that some pens can last about four years. When you think about it, pens have a longer advertising shelf life than the other, more conventional, types of advertising like TV or radio commercials that only last for a minute or two.

They’re also frequently passed around from person to person, giving you free, additional reach. In fact, Sage World says that 79% of people pass along promotional products that are no longer valuable to them by regifting, selling, or donating the items. That means they end up in even more hands!

This is good news for you, if you're using pens as promotional gifts because your brand will benefit from the sustained exposure.

High Usability

Promotional pens are one of the most commonly used tangible marketing product. A majority of folks are bound to have a pen around—whether they’re at home or at work. It’s just one of those everyday products that people can’t seem to have enough of.

Pens.com shared some interesting facts about pens and one of them stated that “each second of every day, more than 125 ballpoint pens are sold”, which shows that pens are consistently being used despite the numerous technological advancements out there.

If your clients are constantly using a product that you gave them, your brand will most likely stay at the top of their thoughts.

They’re convenient

A pen is not only practical, but it is also convenient to carry, making it beneficial for both travelers and non-travelers. The fact that people may keep it in their pockets, backpacks, or pin it to a planner or notepad adds to the benefits of this promotional item for your prospects.

Regular pens are already convenient on their own, but LGP Promo also has special pens that come with additional features, making them even more of a convenience to users.

For example, there are pens that:

When choosing promotional items, you should think about the convenience they'll bring to your recipients. This gives your brand a good image, because they'll appreciate the thought you put into your gifts.

They're cost-effective

Marketing and promotions don't come cheap, so looking into budget-friendly options to get your brand's name out there is a must (especially if you're a startup).

Luckily for you, promotional products are considered a cost-effective marketing strategy and pens are among the cheapest options for branded products. You can pair them with other products to create the best swag packages. LGP Promo has a wide variety of pens and other customizable items to choose from, so visit the website and request a quote.

Because pens are useful, convenient and cost-effective, you can spread out the visibility of your brand effectively.

Pens are also inexpensive and provide a great return on your investment. They are among the most affordable promotional items because they are offered in bulk, so, the price to imprint your brand on a pen is very reasonable. Visit LGP Promo and choose from our selection of promotional items.

5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

fatina@lgphub.com (Fatina Malik) — Wed, 12 Apr 2023 17:17:49 GMT

As an event planner, your priority is to keep the attendees engaged throughout the event. One great way to achieve this is by distributing branded merchandise among the participants. But how do you make sure that the merchandise you giveaway is unique and entices the attendees? Don’t worry, we’ve got you covered! In this blog, we will talk about 5 unique branded merchandise ideas that will take your event to the next level.

Reusable Straws : Sustainable products and eco-friendly alternatives are all the rage nowadays. Your guests will appreciate receiving a reusable straw with your event’s logo on it. Not only will you help reduce single-use plastic waste, but also, by imprinting your logo on the straw, you will help spread the word about your brand. This is a win-win!

Selfie Sticks : In today’s selfie-obsessed world, selfie sticks have become quite common. But how about gifting a branded selfie stick with a remote? Participants can use this tool to take selfies or group pictures with ease. The remote function ensures that everyone is in the frame, and the branding on the selfie stick will make sure your logo is visible in every snap.

Wireless Charging Pads : With so many people using smartphones, charging ports are always crowded. A wireless charging pad with your event’s branding will come in handy and be loved by all. Participants can just place their phones on the charging pad, and voila, their phones will start to charge without any fuss, and you will bask in the appreciation you will receive.

Sleep Masks : If your event involves overnight stays, branded sleep masks can make a thoughtful gift. Not only will they help participants catch some shut-eye, but they will also act as a reminder of the event once they’re back home. Your branding on the sleep mask will ensure that they remember the experience and maybe even refer others to attend the next event.

Waterproof Bluetooth Speakers : Who doesn’t like listening to music while taking a shower? Waterproof Bluetooth speakers are practical and are popular amongst people who love to sing in the shower. Gifting Bluetooth speakers with your branding at an event will leave a lasting impression on the attendees. Every time they use it, your brand will be in their minds, and thus, acts as a great marketing strategy.

There you have it, five unique branded merchandise ideas that can make your event stand out. Just keep in mind that it's essential not to overdo it with the branding. Make sure the merchandise is functional and is loved by the attendees, and the branding should complement it, not overpower it. If you do it right, attendees will leave the event happy and with a positive image of your brand in their minds. Go ahead and take your event to the next level!

For your upcoming events, we'd love to help you come up with ideas for your next swag line up. Feel free to browse LGP Hub for some ideas or book a FREE swag consultation with us.

Promotional Products Increase Brand Recognition and Recall

fatina@lgphub.com (Fatina Malik) — Thu, 02 Mar 2023 21:44:11 GMT

For a long time, promotional products have been known to successfully promote brand recognition compared to other forms of advertising because these are items that people will use daily. In addition to this, promotional products are very useful for increasing brand recall, which is the customer's ability to instantly think of a company's name when asked about anything related.

Some findings from a study conducted by the PPAI states that more than half of consumers (six out of ten) keep promotional items for up to two years. The same study also showed that two years after receiving a promotional item, 88% of customers can still recall the company name.

You want your brand to stay relevant—at the forefront of your customers’ thoughts in today’s oversaturated market. Therefore, if you're looking to boost your brand's recognition and recall, you should consider using promotional products in your next marketing campaign.

Promotional products can advertise continuously

One of the things that make promotional products a viable option for advertising, is the simple fact that they never stop working for you. When you hand someone a branded product with your logo and contact information, it continues to advertise for you long after give it to the consumer.

Picture a company t-shirt that's always being worn by your employees, or a backpack that your client uses on a daily basis. These items have your brand's information on them for many other people to see long after you give it to the recipient—free, continuous advertisement!

Statistics from the Global Impressions Study by ASI says that at least 40% of consumers have kept hold of a promo product for more than ten years. Can you imagine having 10 years of impressions? Talk about a great return on your investment!

Here are some top picks for long-lasting products from LGP Promo :

In order to achieve brand recognition, you'll have to start by spreading awareness about your brand. The best way to do this is to get your name out there through effective advertising—in this case, using promotional products that can continue advertising for you.

People are more receptive to promotional products

TV commercials, YouTube ads and other intangible content are often forgotten, but branded products are memorable. When people see ads or commercials, they're often unwelcomed.

An example of this is when someone's watching a show and they're quite invested in the plot, only for it to be interrupted by a commercial.

They're most likely filled with suspense from their show and as a result, could probably care less about that sale being advertised by some department store or fast-food restaurant.

As a matter of fact, I bet they didn't even retain anything said in the ad—they just wanted to get back to their program! My point is that promotional products are presented to consumers under more positive conditions, which is good for brand recall and recognition.

Nobody likes to feel bombarded and promotional products give you more opportunities to advertise your business without being a nuisance to your clients.

Elle-Rose Williams from Huff Post says that “Promotional products allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand - the better results you will see in business and sales.”

People are more likely to see and recognize your brand for what it is when you advertise with promotional merch. A consumer who's receiving a free gift from you is probably much more receptive to your brand's message as opposed to someone who has to deal with ads when all they want to do is watch their show uninterrupted.

They're likely to remember key details about your business because of how you chose to advertise it to them, thus giving your brand a better chance at brand recognition.

Promotional products are business cards that don't end up in the trash

Promotional products make better business cards than actual business cards. Even though business cards have become a customary practice for most businesses, you'll find that many of them are discarded or recycled.

The advantage that promotional products have over conventional business cards is that they serve more than one purpose—they're advertisement tools which can be used in people's everyday lives.

These mugs from LGP Promo are examples of products (among many others) that people will always find use for. They'll have your company's logo and contact information for people to see every morning when they're drinking their coffee.

That, my friend, is continuous exposure for your brand and this contributes to brand recognition and recall.

Here are some other everyday products that consumers often use from LGP Promo :

I'm not saying you should throw out your business cards and replace them with promo merch. It's just that promotional products do a better job of increasing your brand recognition and recall because they're simply more practical.

Brand recall and recognition are crucial when it comes to putting your business out there for others to see and promotional products are a marketing strategy with a low cost and a high return on investment.

The next time you discuss ways to promote your brand with your marketing team, consider the use of branded merchandise.

Are you ready to take your promotional product game to the next level? Click here to view our range of stylish swag items that could come in handy for your next event or occasion.

Appealing to All 5 Senses With Promotional Products

fatina@lgphub.com (Fatina Malik) — Thu, 16 Feb 2023 19:29:20 GMT

Promotional products are one of the most unique ways to advertise a product or service. Aside from their cost-effectiveness, another major perk to using them in your marketing strategy is the fact that they appeal to all five senses. We could argue that tv commercials and internet ads already engage two of our senses (sight and sound) but at the end of the day, you can't touch or smell them.

Below are promotional products that engage all five senses:

Sense #1: Sight

We use our sight the most out of all our senses, so it's a given that you'll want any advertisements produced by your brand to be visually appealing. Unfortunately, it's not enough for an ad to be flashy these days, since people tend to see them as nuisances. You need to pique people's interest and keep them engaged as soon as they come in contact with your brand so they'll remember you. This is why you should use promotional merch to your advantage and appeal to people's sense of sight.

This light-up drinking glass from LGP Promo is a good example of a promotional product that is visually appealing, because it's a colorful glass that's luminous. Imagine having your logo on an item that's visually stimulating—it's likely that people will remember your brand.

An article published by Online Psychology Degree Guide states that “Psychologists have found a number of connections between color and memory.

As it turns out, people have more trouble remembering facts presented in black and white than they do facts presented in color.” so consider giving your audience something to remember you by and illuminate your brand!

Sense #2: Taste

As I said earlier, you can't taste or smell a tv commercial or an ad on the internet. Therefore, you have no other choice but to use promotional products if you want to appeal to people's sense of taste.

Although most people don't consider utilizing food for the purpose of advertising, it's still a viable option because people love free food and drinks.

For example: These custom, individually packaged sugar cookies from our website are a real treat for customers. They're covered in white chocolate and you can even choose sprinkle colors to match your theme or logo. People generally love cookies and other treats, so you can consider adding these treats to your next swag package.

Sense #3: Smell

Smell leaves the strongest and longest-lasting effect on the brain among the five senses. A blog post from Harvard Business Review says that “A unique scent can spark the memory of the associated products or events, even for an incident dating back to one’s childhood.”

This means there’s a good chance that people will remember your brand, so taking advantage of olfactory branding (also known as ‘scent branding’) to your marketing strategy isn't a bad idea. An example of a top brand that employs this strategy is Hyatt Place hotel. Their signature scent, ‘Seamless’ is known to enhance visitors’ experience and increase brand memorability, which is why it’s now being used in about 300 hotels in the US.

Get together with your marketing team and discuss signature scent options for your brand. Research shows that signature scents can increase brand memorability. Build a swag package with gift options LGP Promo and pair it with a signature, aromatic scent. We also have fragrant products, such as scented candles , lotions and aromatherapy sleep masks . Promotional products on their own can promote brand recall and contribute to a great image for your business, so consider incorporating scent branding to your swag packages.

Sense #4 Sound

Business News Daily says that “Sound is a direct avenue to a customer's emotions and can lead to increased brand recognition for your company”, which is probably why the use of sound in marketing strategies has always been so common. Methods of marketing that employ sound include: radio ads or explainer videos but while these strategies are powerful, they’re not always appreciated.

Some folks just want to hear some music when they turn on the radio or watch a video on YouTube without being bombarded by ads.

This is where promotional products have the upper hand here since they allow you advertise your brand whilst keeping your customers engaged (since everyone loves free stuff).

These customizable earbuds and headphones from LGP Promo are a great option in this case, because you’re able to engage the sense of sound while providing the user with a pleasant experience. This makes your brand more memorable as opposed to a radio commercial. We also have additional ‘sound products’ that you can include in your swag package, like this custom sound card so, there are options to help you appeal to people’s sense of sounds.

Sense #5 Touch

A major perk of using promotional products to advertise your business is the simple fact that they are tangible. With that said, most (if not all) promotional items appeal to the sense of touch, so you’ve got thousands of options to choose from. Promo merch also enhances the customer’s interaction with a brand and it influences their purchasing decisions because they can touch and use your products, so feel free to browse LGP Promo and check out our options.

Promotional products can appeal your audience in ways that other forms of advertising can’t. Your consumers can hear and see conventional forms of advertising, but they can’t touch, smell or feel them. Engaging all 5 senses with your marketing allows you to evoke different emotions and reactions from your customers, which creates a unique experience with your brand. This will in turn set you apart from your competition.

If you need to brainstorm ideas for your next swag lineup, book a swag consult with our team from LGP Hub .

Popular Logo Placements

fatina@lgphub.com (Fatina Malik) — Sat, 11 Feb 2023 00:02:38 GMT

It’s no secret that promotional products can really help your brand extend its reach. However, it’s not enough to simply choose some products and slap your logo on them. There’s a method for logo placement on different products.

Size and quality will come into play here, so you’ll need to make sure your logo looks presentable on each product it's printed on. You could have a great logo, but if it looks distorted or cut off, your brand will look unprofessional or tacky.

People tend to form impressions abou t brands within a short span of time — within seconds, so you’ll need to make your first impression a good one.

Below are some popular logo placements for different promotional items:

Bags

Bags are an excellent promotional gift because they come in handy and typically have enough space to make your logo very visible. Generally speaking, the placement of logos on bags should be in the middle or by either side of it. These are the primary requests for logo specifications on a bag.

Hoodies and Sweatshirts

Out of all the apparel items offered on LGP Hub, hoodies are a bestseller. There are three places where your logo can be placed. In most cases, the center of the front or back of the hoodies has the larger sweatshirt symbol stitched 7 to 9 inches down the shoulder seam. If the logo is smaller than 4 inches broad, it has to be printed on the left breast 7 to 9 inches below the center of the left shoulder seam

T-Shirts

If a logo is printed on a T-shirt , it should be positioned 4 to 6 inches below the neck seam in the center of the chest. Smaller logos are frequently placed 7 to 9 inches below the shoulder seam on the left side of the chest. Logos are also often placed on the left chest or the complete front.

Using a vertical pattern on the left and right of a t-shirt is one of my favorite looks.

Polo and Shirts

On Polo shirts, corporate logos are usually embroidered on the left side of the chest, 7 to 9 inches down from the center of the left shoulder seam.

Stitching is done above the pocket if the left breast has one. Adding a vertical graphic to the center back of shirts, especially tank tops, is another popular trend.

Jackets

If a logo is placed on the front of jackets , it should be positioned 6 to 8 inches below the left shoulder seam. On the back of jackets, it is center aligned and placed 6 to 9 inches below the neck seam.

Cuffs

The logo should be about a quarter and a half-inches above the wrist's bottom. It is essential to position it 1 inch away from the cuff's middle and toward the buttonhole.

Cap

Caps have certain distinctive locations where your logo can be placed. A print may be applied to the bill, the back, or the area under the cap's brim.

Logo placement is crucial, because the promotional products you distribute are a representation of your brand. Have a chat with your design team to discuss logo placement options for your swag bag items. LGP Hub allows you to create virtual samples with your logo, so feel free to do some mockups and brainstorm ideas with your team.

The Most Popular Promotional Products

fatina@lgphub.com (Fatina Malik) — Sat, 28 Jan 2023 20:01:52 GMT

Promotional items have always been one of the best marketing techniques for businesses to implement. When you send corporate gifts to your clients and customers, it leaves a good impression on them and portrays your business in a positive light.

If you're thinking of adding promo gifts to your campaign strategy, check out some of the most sought-after promotional items below:

Pen

Pens remain one of the best promotional items! Pens can never go out of style—they are practical and they can last for years. It's a tool that's used on a daily basis by professionals, so handing out pens to employees or clients is a smart move. LGP Promo has an extensive collection of pens that you can choose from. Feel free to take a look and request a quote.

Coffee Mug

They may not look like much, but coffee mugs are actually an extremely effective marketing tool. Coffee mugs are another great contender when building your ‘swag arsenal’, because they're also an everyday item that many people will appreciate.

The #1 goal of marketing is to get your information in front of people's faces, and a branded coffee mug that people will use every morning is a great advertising tool.

Flash Drive

A USB thumb drive makes a good corporate gift because of its size and function. They're small, budget-friendly, and convenient because they're an additional medium for file storage. We live in a technology-driven world, so many of us need a lot of space for our media and documents.

Therefore, gifting folks a USB thumb drive as a corporate gift is thoughtful gesture, because it's something useful that they may need at some point. Consider adding flash drives

Stress Ball

If you've ever used a stress ball, you know how addicting and satisfying they are. Stress balls are a great product that can be used by anyone, which means they make for a great promotional opportunity.

Throughout the day, people face a ton of anxiety and tension, so consider including stress balls in your next ‘swag lineup’. You can get stress balls of different shapes and sizes on LGP Promo .

Eco-inspired Journals

These eco-inspired journals sold by LGP Promo is a hit for swag packages, especially since people are always raising awareness about the environment nowadays. It comes with useful features like an elastic pen loop, sticky notes and even sticky flags available in 5 different colors.

T-shirts

Branded t-shirts are, in a sense, free advertising for your business. When someone wears a t-shirt (or any piece of clothing for that matter) with your brand on it, there's no telling the how much reach you'll get when they start walking around in it. Choose from a wide selection of t-shirts and other customizable clothing items on LGP Apparel .

Wireless Earbuds

When wireless earbuds came out, people flooded the electronic stores and websites to purchase them. They allow you to listen to your favorite music, podcasts and radio shows without dealing with wires hanging everywhere.

Unlike other sought-after swag items, earbuds aren't on the cheaper end, which makes them an exclusive and coveted item to include in a more premium-level swag package.

The earbuds on LGP Promo are in cases that can be customized with your brand's logo and colors. This is definitely a gift which people will remember your brand for.

Tote Bag

Unlike other sought-after swag items, earbuds aren't on the cheaper end, which makes them an exclusive and coveted item to include in a more premium-level swag package.

The earbuds on LGP Promo are in cases that can be customized with your brand's logo and colors. This is definitely a gift which people will remember your brand for.

Nothing says “I appreciate you” like a set of branded goodies to show your customers you care. The gifts mentioned in this article are favorites for swag packages, but there are many more options that you can consider. If you're sure where to start with choosing items for your swag lineup, book a 15-minute swag consultation .

How to Incorporate Promotional Products With Experiential Marketing

fatina@lgphub.com (Fatina Malik) — Sat, 14 Jan 2023 00:37:37 GMT

Experiential marketing is a type of marketing strategy that is geared toward creating memorable and impactful experiences with one's audience.

This particular method is an effective way to raise awareness about your brand, as it involves engaging consumers in live experiences like events.

A study conducted by the Event Marketing Institute stated that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted. Therefore, you might want to start looking into some experiential marketing strategies as your business grows.

In this article, we're going to discuss ways you can combine promotional products with experiential marketing so you can extend your reach to your audience.

Pick thoughtful products to use as promotional gifts ��

Exceed your customers’ expectations and put more thought into your gifts. Promotional products like t-shirts are usually a go-to option at events like tradeshows or fundraisers, however, there's no harm in choosing more specific gifts that are tailored to your target audience.

Think of items that are convenient/useful or “two-in-one" items that serve multiple purposes. Here are some examples of thoughtful gifts from LGP Promo :

In addition to this, get creative with your packaging and make it more attractive.

Hand out helpful tools at workshops

A workshop is a long and interactive session where experts gather to share ideas, educate each another and collaborate. Businesses usually host workshops for their customers or their employees, so it would be a good idea to hand out some helpful promotional items. Products like pens or notebooks are appreciated at these events because your clients can jot down their notes with them. Visit LGP Promo for some useful swag bag items that you can hand out at your next company workshop.

Host events to showcase your products

Sometimes, it's not enough to simply tell your consumers that your product is awesome—you have to show them. Have an exclusive event where you can hand out your products for consumers to try out.

For example: Let’s pretend you’re a skincare mogul who just launched a line of all-natural body scrubs. You can offer free samples to your clients, have them try it out, and ask them to give quick testimonials for social media. While you’re at it, hand out some swag bags with additional “thank you” items in them, like these exfoliating bath gloves from LGP Promo.

Pop-up Experiences

Pop-ups seem to be all the rage these days, especially with social media to add hype to the experience. Entrepreneurs host pop-up experiences to give their clients direct access to their products or services. A good example of this strategy is private chefs who do pop-up restaurants in different locations from time to time.

They’ll alert their community through email or social media and offer a menu of select meals for people to order from in advance. Since pop-ups are ephemeral, they sometimes give people a sense of urgency. They don’t know when you’ll ever be in town again, so they’ll find time in their schedule.

You can make sales and give your customers promotional gifts as thanks for taking the time to support you. Giving a remarkable experience through experiential marketing is no longer an option but an integral part of any successful marketing technique. Take your time and devise meaningful ways as well as the most significant promotional items that can help you connect and interact with your audience effectively.

Visit LGP Hub and browse through our wide variety of promotional materials suitable for any occasion.

Event Planning Timeline Guide

fatina@lgphub.com (Fatina Malik) — Fri, 06 Jan 2023 16:19:44 GMT

Planning an event is tough. From figuring out the schedule to finding the right venue, it can be easy to overlook crucial components needed to host a successful event. Your plans for your event should be established from the start. With the right strategy, you can build buzz, excitement, and expand your audience well beyond the actual event.

Below is a general guideline for when and how to plan your event that you could customize for your organization.

P.S: This is a pretty lengthy list, so get your notebook and pen out.

6-12 months prior��:

Establish your goals and purpose (workshop for a skill, networking, etc.) of the event.

What would make you consider this event a success?
What is the end goal?

Identify the event's team members and delegate their responsibilities accordingly.

Figure out how you're going to track everyone's responsibilities and the overall progress of this project (weekly meetings, spreadsheets, project management software).

Start discussing the date and time.

Remember to give yourself and your team some breathing room for mistakes and unexpected curveballs.
Decide the duration of the event.

Identify your attendees. You need to establish who your target market is for this event.

If this is an “invite-only” event, you'll need to start building an invite list and an outreach process.

Make a list of favorable venues.

It's good to weigh the pros and cons of each venue in order to make the best decision.
Key things to consider are: location, price, accommodations, facilities, availability etc.

If you're going to include promotional materials, decide on a selection of items that you'll use and how many you'll need. LGP Hub is a one-stop shop for all promotional needs. Visit our website and create virtual samples with your logo.

If you're looking to have food and drinks (whether they're free or on sale), start looking at various catering options.

Hors D'oeuvres and other snack items are a great option.
You can also never go wrong with bottled waters, which you can provide to thirsty guests at long events. Get custom label bottled waters with your brand's logo on LGP Promo .

Plan the program/schedule. You'll need to put a schedule together that will keep your audience engaged throughout.

Identify the participants of the events.

Create a list of the folks you'll want to include.
Consider your brand's image when choosing your participants. Some artists, speakers and entrepreneurs have certain beliefs/values that may not align with you or your brand, so choose wisely.

Reach out to the participants on your list. Even though you're making these plans 6-12 months in advance, some of these persons are busy and may have other engagements, so make your arrangements as soon as possible.

Discuss options for the event budget.

Finalize the costs associated with the event.
Look into some funding options if needed and make a list of possible sources.

Discuss awards, invitations, flyers, tickets, etc. with the design team. Products for events (including the ones I mentioned) are available on LGP Hub . Visit our website and request a quote.

Have conversation with the entire team to review all the decisions and actions items before you start executing anything.

3-6 months prior:

Finalize the details of the venue and the external vendors.

Choose a venue and confirm this with the team.
Security options.
Make the necessary arrangements for the décor and catering.
Book a photographer/videographer if necessary.
Review any rules or protocols about the venue.

Confirm with all performers, speakers, VIP guests, musicians and any other contributors.

Approve all marketing materials/promotional items with the design team.

Proofread all layouts for flyers , tickets , t-shirts and other promotional materials which you can find on LGP Hub.

Broadcast the “save-the-date” notifications via email, social media, text—whichever platforms you use to communicate with your audience.

3 months prior:

Make any necessary deposits for the venue, caterers, performers, musicians, etc.

Order the design materials (preferably from LGP Hub ��).

Awards/promotional gifts for attendees.
Flyers and posters.
Name badges or place cards.
Signs.

Confirm accommodations for guests if applicable (hotel stays, transportation, etc.).

Confirm the event schedule.

The lineup for the speakers or performers.
Topics.
Time and duration of performances.

Confirm options for catering.

Finalize the overall menu.
If this is an exclusive event, check in with the guests for allergies and preferences.

2 months prior:

Approve the final copy for programs, brochures and other printed materials.

Check out the venue.

Do a walkthrough to ensure that the different set ups make sense.
Confirm arrangements for tech/AV equipment.

Ensure that all participants sign necessary forms or agreements.

1 month prior:

Send out an email with the latest updates.

Ensure to include any changes which might've occurred.
If it's applicable, add a personal touch and include a “things to do in the city/town” section, in case some of your guests are foreigners/from a different town.

Ensure that all printed items are sent to the printer.

Ensure that all requests made by participants are met.

For example: Some speakers like to do presentations, therefore, you would need to ensure that a projector and laptop are available.

Arrange all press and PR activities.

Finalize all payments to vendors, the venue, contributors, etc.

Send out a final reminder to guests and participants and this can include.

Directions to the venue.
Dress code (if applicable).
Agenda.

Delegate tasks to the onsite team on the day of the event.

1 week prior:

Send out reminder emails, texts or social media platforms to guests.

Confirm transportation for everyone involved.

Review roles and responsibilities for the on-site team. This is especially important if any teammates are unable to make it.

Final confirmation is needed for the venue, such as the décor, equipment, entertainment security, etc.

One day prior:

Send out a “see you soon” email, text or social media post to your guests.

Do one last final check at the venue to ensure that everything is set up and ready for the next day.

Day of the event⏰:

If you use social media, send out posts/tweets about sessions, speakers and other activities happening in real-time.

Broadcast an email reminder to your audience. You can include last-minute deals on tickets if there are any left.

Run through the entire event with your staff.

Make checks on all tech and equipment to ensure that everything is working.

Check in with all vendors and communicate all last-minute requests with them.

Ideally, you'll want at least 6 months to effectively plan an event. The success of any event is dependent on a clear road map, complete with goals and action items for your team to execute. You can purchase promotional items and other marketing materials on LGP Hub. We have a vast selection of promotional products to make any event a successful one. Contact us and get a free swag consult .

General Corporate Swag Bags DOs AND DON’Ts

fatina@lgphub.com (Fatina Malik) — Sat, 17 Dec 2022 16:50:36 GMT

Are you attending an event for your business? If your answer to that is a resounding ‘yes’, then you should probably start considering some items for your swag bag.

What is a swag bag?

A swag bag (sometimes referred to as “goodie bags” or “giveaway bags) is a complementary assortment of products (often times, promotional products) given to the attendees of an event. Everybody loves free stuff, so start brainstorming on some swag bag ideas.

Whether you’re planning a conference, trade show, meeting, or any other event, complementary products are always appreciated. You’re creating awareness for your brand so that your company will come to mind each time your recipients use their gifts.

Without further ado, here are some corporate swag bag DOs and DON'Ts:

DO: Be Thoughtful

Gifts that are useful for everyday activities are usually appreciated. Giving folks day-to-day items like a nifty mug for their morning coffee or perhaps a nice set of coasters for their home is a rule of thumb.

Travel items are also appreciated, as you can never be too prepared when you hit the road. Your next swag bag can include items such as power banks , water bottles , or maybe some neck pillows for flights. You can actually find these items on LGP Promo and request a quote.

DONT: Add items that aren't suitable for everyone

Almost any product can be used for promotional purposes, however, not all of them are suitable for every occasion. A prime example of said item is alcoholic beverages.

They're not a complete ‘don't’, but they're definitely not suitable for every occasion the way a pen or a mug is. You can put a pen in practically any swag bag—you can't exactly say the same for a bottle of Jack Daniels.

Your swag bag has to be suitable for everyone attending your event because it makes no sense to give out gifts that half of the attendees can't benefit from.

There are several factors that make alcohol a “don't” for general swag bags. Here are a few:

Age
Religion
Personal preference

Alcohol is more suitable for more specific occasions, so you don’t have to count it out. You can gift a customer who’s close to your company a nice bottle of wine with tumblers .

If your company is sponsoring an event like an exclusive party, you could provide branded shot glasses or ice buckets . These items are all available on LGP Promo so, if they’re a “do” for you, consider using them to build some personalized, exclusive swag bags.

DO: Include a bottle of water

It seems simple, but giving guests water at the end of a long event is just what the doctor ordered. Incorporate the brand’s colors and overall theme for the event. LGP Promo has custom label bottles of water so, head to our website and check them out. Your guests will be thankful for the kind gesture.

DONT: Add Chocolates and Candies

With all of the movements gift bags endure, chocolates end up melting, and candies get broken. You especially want to avoid these sweet treats in warm climates. Avoid any form of damage or leakage in your swag bag so that it stays neat and presentable.

You can still have chocolates and candies at the events, it’s just that they just might not be a great option for swag bags.

DO: Add skin products

Skincare products are always a big hit in gift bags because many guests appreciate a good lotion, some sunscreen, or maybe even a face wash.

People love free samples of products they can use for themselves so they’ll appreciate the sentiment. LGP Promo has customizable skin products such as lotions, hand sanitizers, sunscreens, etc., so visit the website and check them out.

DONT: Offer Coupons

Although it looks like a thoughtful gesture, most of these vouchers are discarded along with other things like sample perfumes. You want the products in your swag bag to have lasting impressions—things that people can reuse so that your brand recall increases.

Before you place an order for your next swag bag, keep in mind that the products in your swag bag must be beneficial, relevant, and aligned with your brand. Have a look at our website and start brainstorming ideas.

Our website has a vast selection of cost-effective promotional products suitable for any occasion. Contact us , and we'll help you build your next swag bag.

Branded gifts that will never stop working for your brand

fatina@lgphub.com (Fatina Malik) — Mon, 05 Dec 2022 19:47:42 GMT

Sometimes you need more exposure for your business aside from posting about it on social media. Daily opportunities are lost when you don't apply other efficient methods of marketing—like promotional items. There's great potential from using promotional gifts to up your marketing game.

Even though there are a myriad of branded gifts that you can use to advertise your company, you don't just want to grab a bunch of random products and start handing them out at a trade show. Choose products that make sense. Here are some branded gifts that will never stop working for your brand:

Tote Bags

Tote bags are considered a “favorite” for promotional items because they are both useful and cost-effective. You'll have enough space on them to put the relevant information about your business (logo and contact information) and they usually last for a long time. They're also good for pairing with other items because you can use them to hold additional products. Pack your totes with things like bottles, pens, and t-shirts to create thoughtful swag packages that your customers will appreciate.

T-shirts

One of the most common items to include in your selection of promotional items is a custom t-shirt. When you think about it, a t-shirt is basically mobile advertising. People are going to wear this piece of clothing with your company's name, logo, and contact information for others to see.

That's exposure (that you didn't even have to pay them for). This includes employees as well, especially if branded t-shirts are a mandatory part of the dress code for your place of work. New employees will also feel like part of the team. Visit LGP Apparel and create visual mockups of t-shirts with your logo.

USB Stick

Even with features like cloud storage, this is a product that won't be phased out anytime soon. Many people still utilize flash drives today which is why numerous companies still use them as promotional items.

They're small and easy to carry around, which means they're convenient for users. Don't be fooled by their size though—they're also quite durable and that's something you'll always want in a product.

Usability, convenience, and durability are all characteristics of good promotional items because you want things that people will find useful for a long time. Get creative with LGP Promo's wide collection of USB drives. There are various shapes and colors to choose from, so visit our website and request a quote.

Branded water bottles

Water bottles are another ‘favorite’ when it comes to promotional items because they are used in people's everyday lives. You can take them almost anywhere, so they're known to build exposure and spread awareness for people's brands. Water bottles are especially a hit if you choose to donate them to events like charity walks or marathons.

Pens

Even with technological features like texts, emails, and Microsoft Office, pens are still a staple in many people's lives. They are considered a favorite when it comes to promotional items because of their usability and cost-effectiveness.

Branded pens are also one of the more versatile options for promotional items because they're suitable for many different occasions. Here are some ideas for you to consider:

Corporate swag packages for new employees
Trade expos for your niche
Job fairs
Back-to-school charity events

Desk Lamps

Another great promotional item from the “office supplies” category is the desk lamp (believe it or not). They may not be as commonly used for swag packages like t-shirts or pens, but they're still a good option for promotional items nonetheless.

For example, this executive desk lamp from LGP Promo is a premium gift that you can consider. If you're planning on having an office party at the end of the year, it's a great addition to your corporate gift packages. They're also a “high-tier" option that you can offer as an incentive to gain more leads or reward special customers.

Mugs

I don't think I've ever met a person who doesn't appreciate a free mug. They're fun to customize because they usually have enough space to show off your logo and promotional message.

Mugs are also one of those ‘everyday items, so customers are likely to remember your brand if they're drinking their morning coffee out of it every day.

The Global Ads Impressions Survey from ASI says that 78% of consumers own drinkware, so you should consider adding mugs to your ‘promo merch arsenal’. You can use them to create customized gift packages for corporate events or gift them to your clients for customer appreciation.

Wrist Bands

Wristbands are an inexpensive way to spread a message, and they are typically employed by institutions such as health organizations in their fight against illnesses. Your company may not fall under the same umbrella as those institutions, but you can still consider using wristbands as promotional items.

After all, they're an inexpensive, simple accessory that people like to wear. And if you're supporting a cause that your company is passionate about, they can spread the message.

Wireless Earbuds

Wireless earbuds are one of those devices that are known for the convenience they bring to people's lives. They allow you to listen to your favorite songs, podcasts, and radio shows seamlessly.

Earbuds are one of those ‘high-tier’, exclusive items that you can consider adding to your swag packages. You can reward your senior employees or high-profile clients with premium items like these. The earbuds on LGP Promo are customizable, so you can create virtual samples with your logo.

When considering options for your promo packages, think about items that people are able to use every day— items that can last a very long time. You're looking for products that will continue to work for your brand even when you're asleep. Promotional items are more likely to keep your brand’s name at the top of someone's thoughts as opposed to an ad on digital platforms.

All the items mentioned in this article can be found on LGP Hub's website . Have a look at our wide selection of swag items and start building your packages.

Promotional gifts your clients and employees will love this holiday season

fatina@lgphub.com (Fatina Malik) — Wed, 23 Nov 2022 22:59:05 GMT

The holiday season is the season of giving—the perfect time to show your clients and/or your employees how much you appreciate their support. At the end of the day, both groups of people make significant contributions to your business all year round. Your clients support your business by bringing in revenue and your employees are the heart of your business—they go hand in hand.

A great way to show them both that you appreciate them is with branded promotional products you know they'll appreciate. There are many benefits to giving promotional items as holiday gifts to both your clients and your employees.

For your clients, it helps to build strong relationships with them and promote your brand. For employees, it gives them a sense of belonging and appreciation for all their hard work. Plus, your employees are, in a sense, your brand ambassadors, so you'll want them to promote your business positively.

You've got a ton of great options to choose from, so it can be tough to know where to start. But don't worry—I've got you covered.

Client gift ideas

The holiday season is a great time to show your clients how much you appreciate their business. What better way to do that than some thoughtful, branded gifts?

Here are some great ideas for branded merchandise that will make your clients happy this holiday season:

Customized coffee mugs

Whether your clients are at their office or at home, they'll always appreciate a nice mug to sip their warm beverages from. And when they see your brand name on the mug, they'll be reminded of your business every time they use it. It's a win-win situation.

Plus, coffee mugs are relatively inexpensive, so you can get a bunch of them without breaking the bank. At LGP Promo , we've got a great selection of coffee mugs that can be printed with your branding, so feel free to upload your logo and create some virtual samples.

If you really want to go the extra mile and personalize things, you can get mugs that are customized with your client's names or initials.

You can even kick things up a notch and stuff the mugs with your clients' favorite goodies, like these hot chocolate bombs filled with marshmallows from LGP Promo. I think a warm cup of hot chocolate in a nice mug is a suitable gift for the holiday season, but if you're not a fan of the hot chocolate bombs, we have other treats that you can choose from.

Power Banks

Some of the best-branded gift ideas for your clients include power banks and these are great for any time of the year. Power banks are useful and well-priced devices that will provide your client with peace of mind when they travel or use their devices in an area where electricity is not readily available.

Plus, people love to take family trips for the holidays, and power banks are always useful when you're on the road. They typically come in a vast array of colors and you can customize each power bank with a nice, "happy holidays" message so that they fit the festive theme of the season.

Plus, these power banks will have your brand's logo on them, and in an age where technology is more important than ever before, you'll want your logo attached to handy gadgets like these that are constantly being used.

Blankets

Blankets aren't a common choice for promotional gifts, but if you think about it, they're a suitable present for this season. Think about it—they are functional, comfortable, and provide warmth.

We all know that the weather gets colder as the months fly by, so it's pretty much the perfect gift for this occasion. On LGP Promo, you can choose from a variety of barrel fleece blankets to suit your brand.

Plus, like other promotional products, blankets are an excellent way to promote your business or organization because the logo placement isn't too difficult, as opposed to smaller items with limited space.

Employee gift ideas

The holidays are the perfect time to reward your hard-working employees with gifts that will show your appreciation whilst also encouraging them to keep up the good work.

Gifts that both help your employees do their jobs more effectively and build team morale are sure to score major points with them in the office and make you look good in front of your colleagues. Here are some ideas for employee gifts that will knock their socks off this holiday season:

Customized pens

Nothing says, "Thank you for all of your hard work" quite like a customized pen that comes with a personalized message. You can create a neat swag package by pairing them with other helpful items that your teammates can use for work, such as notebooks , earbuds , or lunch sets . Branded pens are good for any occasion and you can find a vast assortment of pens on LGP Promo.

Branded sweatshirts and hoodies

Sweatshirts and hoodies are warm, comfortable, and perfect for layering—especially since the holiday season is usually chilly. They're a practical option for promotional gifts in general because they're useful to the receiver and they're great for showcasing your logo.

On LGP Apparel , you get the option to have your brand's information printed or embroidered on our apparel items, so head over to the website and create some virtual samples.

Holiday treats package

You can't go wrong with gifting treats—they're a crowd favorite! Plus, people love baked goods during the holidays, so a holiday treats package definitely fits the festive theme of the season.

You can have them packaged in these nice, eurotote bags , or you could get creative with these customizable Christmas stockings from LGP Promo and fill them with different treats.

We've got favorites like personalized chocolate bars , chocolate-dipped pretzels and even sugar cookies —all of which are customizable with the option to add your logo!

Premium branded gifts

Sometimes you may want to go the extra mile for your employees and get them gifts that are more "high-tier" than the common promotional favorites. Don't worry—we see you!

Premium promotional gifts are particularly good for smaller teams where you have close, personal connections with everyone because you'll be able to get to know them and show you care by giving them each a unique, authentic gift which suits that specific individual.

Here are some premium promotional products for you to consider:

Charcuterie favorites board

Your teammates are going to love this custom, bamboo, charcuterie board, complete with dry-cured salami, assorted cheeses, crackers, and gourmet mustard. And to top it off, you can have your logo beautifully engraved on the board.

Just imagine having your branding attached to such an authentic gift—it's a gift your employees won't forget!

Stemless wine glass (set of 4)

These 15 oz. glasses are a perfect gift for just about any occasion, but they're even more so suitable for the festive season. It's the holidays—people are going to be popping bottles and making toasts, so a set of stylish, branded wine glasses are a great idea. Here's an additional idea: You can pair it with this Cabernet Sauvignon wine and really knock their socks off!

Fall favorites bath bomb gift set

This fun gift is complete with the scents of the holiday season: Pumpkin Spice, Apple Harvest, and Cinna Bun. It's perfect for the folks on your team who value self-care and relaxation. Besides, it's the chilly season! A nice, warm bath with these pleasant, festive scents? Don't mind if I do!

Electric Wine Set

This one is for the wine connoisseurs of the team! It's a 6-in-1 electric wine set that includes 1 electric corkscrew wine opener, 1 wine aerator pourer, 1 seal cutter, 2 vacuum stoppers, and a base for storage.

A stunning gift like this may turn heads at house parties and small gatherings, so having your logo on it will do your brand some good. Remember—a major benefit of branded gifts is that they garner attention for your business and having your logo on a unique gift like this one is a great way to do it.

Choose the right branded gifts for your clients and employees to make your brand memorable. Study them, ask yourself what you value about your business's relationships with these people, and think about how a gift would serve to strengthen those relationships.

The more time you spend understanding your choices and vetting the best products for these individuals, the more impact your gifts will have when they are finally received by their recipients.

Both groups of people contribute to your business in different ways and this is the perfect opportunity to show your appreciation. You'll keep your employees and clients happy and feel confident knowing that your business relationships will be nurtured by these meaningful gestures.

Benefits of Promotional Products

fatina@lgphub.com (Fatina Malik) — Sat, 19 Nov 2022 03:50:55 GMT

Promotional products are an efficient way to promote your company’s brand, and businesses that use them are likely to have more sales and a better return on investment. If you want to grow your business or want your brand to be closely associated with your clients, you should think about using promotional products in your upcoming advertising campaign.

Here are a few advantages of employing promotional products to build your company's brand:

Extended brand exposure

One of the best things about using promotional products is the level of exposure they can bring to your brand. You can reach people you've never even given a product to, because these are products that they will have in their homes or office. In addition to this, sometimes they will give said items to their friends and family when they no longer need to use them.

An article by Verified Label, Print & Promotions, Inc. stated that “They have intrinsic value, so the recipient keeps them 97% of the time. If they can’t use your product personally, they pass it on to friends and co-workers, creating more widespread exposure for your brand.”

You can opt to use promotional products that are useful and last long enough for this kind of exposure. Here are three examples of these from LGP Hub :

Promotional items allow your brand to be exposed to consumers beyond your target market.

You gain a competitive advantage as a result

Promotional products are distinctive because they make your company stand out from rivals who might be employing other tactics. When your customers receive promotional items from you, they feel as though you are rewarding them for being devoted consumers.

By doing this, you create an excellent relationship with your clients and customers, and you have a better opportunity than your rivals.

Budget-friendly marketing plan

While many means of advertising are efficient, they can be expensive for startups or small firms looking to grow in their local market.

Promotional items carry your brand everywhere because they will be used by your customers throughout their daily lives.

As a result, they have a better return on investment than other forms of marketing. This is why they are regarded as one of the more cost-effective forms of marketing.

They create leads

There are different lead generation techniques that you can implement in your marketing strategy and you can use promotional products to really leverage your lead generation game plan.

Delta Marketing posted an article titled “5 Unexpected Ways to Generate Leads with Promotional Products” and one of the strategies they mentioned was to create giveaway tiers for qualified leads at events like trade expos.

The strategy includes welcoming potential customers who visit your booth with “small-tier” items like pens . However, in order for them to receive a more “big-ticket” item (such as an umbrella or perhaps a backpack ), then they must provide you with information such as their name and email address. This allows you to attract prospects to your booth and gather information from them whilst giving them an incentive.

If you're going to be a part of a trade expo soon, then you can find a vast lineup of products from all tiers on LGP Promo .

Client retention

In some occasions, offering clients excellent products and services isn't enough to earn their loyalty.

Gifting promotional products to customers makes them feel appreciated, and gives you a competitive advantage because it enhances the likelihood that they will choose your brand over rivals. With promotional products, you have a greater chance of increasing customer retention.

They increase brand awareness

If you give useful promotional items such as water bottles to your customers, they will likely carry them everywhere! And due to their constant exposure to the public, promotional items give you the chance to market your goods and services with minimum effort.

A few frequently bought products based on our sales at LGP are: drinkware , clothing , books and pens .

When a buyer sees your logo on a product that is used frequently, they can easily recall your brand. A study cited by Brand Watch stated that 66% of participants claimed they could recall the brand on the promotional product received within the past 12 months. If you're looking to really spread awareness for your brand, you'll want to start looking into promotional products.

Ultimately, customers both old and new can benefit from promotional products since they raise brand awareness and foster consumer loyalty.

Since building a solid reputation is a frequent objective of businesses, promotional goods help your company stand out from the competition because consumers keep them for a long time.

Additionally, they can be shared from one person to another, enhancing brand exposure.

LGP has a vast selection of promotional products that you can use to build your next swag package. Visit our website and request a quote.

7 Reasons Why Promotional Products Work

fatina@lgphub.com (Fatina Malik) — Fri, 04 Nov 2022 20:53:57 GMT

Promotional products have been, and continue to be, one of the most popular and cost-effective branding vehicles available to businesses. However, despite the potential growth which brands can benefit from, some business owners still don’t see the value of investing in promotional merchandise for their companies.

Companies often spend thousands of dollars on advertising their products, but they don’t always receive the desired results. In contrast, promotional products are affordable and generate positive word of mouth.

Below are 7 reasons why promotional products work.

Continuous exposure for your brand

A business card or brochure will most likely end up in someone's drawer or worse—their trash can. A promotional item on the other hand, is less likely to face that unfortunate fate. If this is something that's practical and easy to use, like a branded pen or keychain, it will be a part of your clients’ everyday lives. This creates more exposure for your brand, because they will always be using something with your logo and contact information on it.

Also, let's be real: people love free things, especially if it's useful to them. This is why promotional products work—they're a form of advertisement that is well-received!

Promotes Loyalty

Bringing in new clients is an absolute must but nurturing existing client relationships can sometimes take precedence. Give your customers/clients a “thank you” present once in a while, to let them know you appreciate their business. People love to receive free things and your customers will appreciate your kind gesture. LGP Hub's popular picks for promotional gifts include things like: bags, mugs and apparel, so you can start building your next customer appreciation swag bag.

On the other hand, if you have close relationships with your clients, we recommend more unique, personalized gift options. For instance, this 12-piece cheese set is an excellent option if your client is a fan of charcuterie or perhaps, they'd appreciate this wine set complete with two champagne flutes if they're a connoisseur. You can upload your logo and create a virtual sample.

Remember that one loyal customer can be just as valuable as 10 new customers, so you should start thinking about gifts for customer appreciation.

Promotional Products are Inexpensive

Promotional items are known as the more “budget-friendly” option when marketing your brand. They are mass-produced, which is why the original purchase price will not leave your company's bank account empty. Brand.com says that “Promotional products are cost-effective, offering an enviably low cost per impression”, which is in comparison to other costly forms of marketing, like online ads, television commercials or billboards.

A few cost-effective, yet popular promotional options include stress balls, drinkware, novelty pens or laptop accessories—all of which are available on LGP Promo .

They create a lasting impression as opposed to other forms of marketing

Promotional products leave a good, lasting impression on your audience in comparison to other types of advertisements. Think about it—a 30-second YouTube ad that you're dying to skip or a billboard you got a quick glance at while driving just aren't as memorable.

According to research carried out by DesignHill , 89% of customers can recall the advertiser even two years after receiving a promotional product. This is because people will most likely keep a useful item like a mug instead of a business card that they'll probably discard.

They may attract new clients

A primary goal of marketing is to draw attention to your product or service, which is something that promotional products are good for. These are items which may always be in the receiver's possession and they're sometimes passed along to others. PROmotion Marketing LLC stated that 63% of consumers pass along a promotional product they don’t want anymore which means that your brand will reach people you didn't even advertise to in the first place. This will inevitably bring more reach to your brand.

They make great business cards

Even though I've been throwing shade on business cards throughout this article, I'm not saying you should replace them with promo merch. People will still ask you for your business card and you can't exactly respond by saying “here's a keychain instead”.

However, this still doesn't change the fact that promotional items do a better job. For example: This Tile Mate Tracker from LGP Hub is sure to leave a more lasting impression than a business card, because it will allow your customers to remember your business (along with their keys and other belongings as well).

You can give a live demo of your product

There's no better way to show off your product than to have people try it out and see for themselves (especially if it's free). You can simply share a demonstration on YouTube, but technology is so advanced nowadays, so it's easy to edit and exaggerate things to make them seem better than they truly are. As a result, people are skeptical of the things they see online or on television. With a promotional product, your customers can have something tangible, that they can use. Try to get involved in events where you can demonstrate your product.

As you can see, your business can really benefit from the use of promotional products. There are a few challenges you'll face when marketing your brand such as cost or exposure, which is why you should start thinking of ways to implement this in your strategy. LGP Hub has a wide selection of promotional products to choose from. Visit our website and start building your swag bag!

5 Ways to Use Promotional Products For Marketing

fatina@lgphub.com (Fatina Malik) — Mon, 24 Oct 2022 21:39:17 GMT

Have you ever gone to an event and received a free pen, mug or keychain? What about those neat, gift baskets with the branded merchandise?

If you didn't know, these items are referred to as Promotional Products and they're an absolute staple for modern businesses.

What are promotional products?

Promotional products are branded items with a company's logo and contact information. From hoodies and t-shirts, to pens and knapsacks, you'll want to start using promo merch in your marketing strategy. Companies like yours can benefit from the use of promotional merchandise because they can raise awareness about their brands, extend their reach and promote customer loyalty.

As a matter of fact, a survey by the British Promotional Merchandise Association states that over half of the participants said their opinion of a brand or company was more favorable after receiving a promotional product. In this blog, I'm going to show you the different ways you can implement them in your marketing strategy.

Get involved in trade shows

Trade shows (sometimes called ‘Trade Fairs’ or ‘Trade Expositions’) are events where businesses of a particular niche come together and showcase their newest products/services.

These events are great because the attendees usually consist of folks in your target market, which means you'll have the opportunity to share your brand with your ideal customers.

Here are some popular picks from LGP Hub which you can showcase at your next trade show booth:

Make your employees your brand ambassadors

Behind every great company, is a group of stellar employees who represent the brand. Aside from the boost in morale, giving your employees promotional products is a great way to advertise your company and increase brand awareness.

When your team members are outside of the office, wearing your company's t-shirts or carrying tote bags with your logo on them, this subtly spreads the word about your business.

Plus, you can kill two birds with one stone and give them something that's both useful and promotional like a branded power bank to keep their devices charged or a journal to keep their notes. Feel free to browse through LGP Hub's selection of customizable merch and start building your next corporate swag bag.

Reward your clients

Landing new clients is important, but nurturing existing clients is sometimes more valuable to your company. Studies by Bain & Company, along with Earl Sasser of the Harvard Business School found that a 5 percent increase in customer retention can lead to an increase in profits of between 25 and 95 percent.

With that said, giving your clients a promotional item is a great way to show your appreciation and promote customer loyalty. You'll also make a lasting impression since these are usually items that people will constantly use in their everyday lives. In a study conducted by the ASI , 85% of consumers remembered advertisers who gave them a shirt or hat, so it's a good idea to start thinking about customer appreciation packages.

Use products that are relevant to your business

I know—this sounds like a no-brainer, but it's still something to consider nonetheless. Here's an example: Let's say you're the owner of an organic farm. You deeply care about the environment and you're going to have a booth at an expo to share your company's mission with your audience.

Gift options like natural canvas tote bags or some bamboo straws are viable swag options available on LGP Promo along with other organic products .

Besides, there are thousands of promo items out there, so this will make it easier to narrow your options when you're building your swag packages.

Sponsor charity events with promotional items

In general, having your business involved in events like charity walks or fundraisers is a good move. Aside from giving your business a positive image, providing promotional products to these events can act as both a goodwill gesture and a promotional strategy all in one.

You can sponsor charity runs/walks with stylish sunglasses and those handy, wrist water bottles to beat the heat or maybe donate some stationery and backpacks to a “back to school” fundraiser.

You can request a quote for each of the items mentioned above on LGP Promo's website . There's a lot of potential here to spread awareness about your brand, so it's a good idea to bring this up at your next marketing meeting.

As you can see, there are numerous opportunities to maximize the use of promotional products. LGP Hub has a vast selection of promotional products that suit your business, so visit our website and create some virtual samples with your logo. If you need help with your swag ideas, you can also schedule a FREE swag consultation with someone from our team.

Best Products For Employee Onboarding Welcome Swag

fatina@lgphub.com (Fatina Malik) — Tue, 09 Aug 2022 22:04:55 GMT

Best Products For Employee

On-boarding Welcome Swag

It can be challenging to decide what to include in your new employee welcome kit or swag bag. Choosing the ideal present or one your employees would adore might be difficult given the variety of options. With a creative swag bag or package, your employees will feel appreciated and valued as long as you're careful about what goes into it. Below are our 5 best items for your employee onboarding welcome swag! You should consider these when building your new employee onboarding package:

Premium Water Bottles
An essential item you should include in your employee onboarding swag bag is a water bottle. It is a practical and tasteful item that a new employee could make use of at work as well as during their everyday activities. A premium branded and reusable water bottle will help keep things organized and make their life easier.

Welcome Card
A personal touch is key to establishing a connection with new employees. With a custom card, you will make the experience more exciting. Also, adding a personalized note from the CEO to a welcome card instills pride and belonging in a new employee. You could also personalize the note to include what the company stands for and what its expectations are from its workforce. Just don’t make it too “worky.” Remember, you’re trying to ease them into the job.

Wireless Charger
You can never go wrong with a wireless charger these days! This is especially true for event attendees on the road who are constantly worried about keeping their devices charged. Providing guests with a wireless charger or any charging device that helps them charge several different devices can be a great way of giving them a useful swag bag item. Chargers are also a great way to expose branding. There’s enough room on a wireless charger for branding, so it’s a win-win for you and your new staff.

Graphic Tee
The most common item to include is a custom t-shirt! As your new employee pulls on their branded T-shirt, they’ll feel a sense of belonging. They’ll feel like part of the team, and that’s a sentiment to love. Giving employees merch t-shirts can also work in favor of the company. Given that the t-shirt is a garment that someone can wear, and it’s not a tasteless piece of clothing, the logo on a t-shirt can promote the company’s motto and increase the brand's visibility.

Stylus Pen

A stylus pen never goes out of style! It is stylish, practical, and fits into that employee onboarding swag! Whether they're signing documents or making notes, this pen will make them feel like consummate professionals. Stylus pens are handy, and they compliment other gifts that you give out for staff recognition.

Nothing says "Welcome" like a "welcome to the team" swag package, which you curate solely with your new employees in mind. The custom welcome swag lets them know how happy you are to have them on the team! It would be best if you did it right.

Click here to schedule your free consultation to discuss Swag options for your new employees.

Best File Formats For Branded Merch

fatina@lgphub.com (Fatina Malik) — Tue, 09 Aug 2022 22:04:54 GMT

One of the biggest obstacles to having a successful, high-quality print for your branded merch comes early in the process when you, as a customer, submit a low-resolution art file.

It is, therefore, essential to know what file formats are the best so that the prints on your branded merch will always come out great!There are two main types of image files for printing: Vectors and Bitmaps. However, a vector file is the best file type because it will always produce the best possible result, with very few exceptions.In this blog, therefore, we’ll focus on the vector file type and the examples of its format. A vector graphic is defined by mathematical points rather than a bitmap graphic, which comprises a grid of pixels. Examples of Vector file formats are: PDF (.pdf), EPS (.eps), AI (.ai), SVG (.svg), and CDR (.cdr).

Out of the 5 file format examples listed above, we will be discussing the 3 best and most common ones for printing below:

PDF (.pdf )
PDF, which stands for Portable Document Format, is one of the most popular file types, and for a good reason. It was designed to be standardized, meaning it can be opened or viewed on just about any operating system without needing the app that created it and will retain its original fonts and layout. PDFs can also contain “rich media” such as GIFs, 3-dimensional objects, and video clips.

EPS (.eps)
EPS which stands for Encapsulated PostScript is one of the standard vector file types. It’s a reliable format that tends to be self-contained, so it’s ready for action. There are lots of programs that can save out EPS files, such as Adobe Illustrator, Photoshop and InDesign, even CorelDRAW. One big program that will not allow you to save out as EPS is Microsoft Office. But that’s ok because you shouldn’t be using office to make designs anyway.

AI (.ai)
AI is Adobe Illustrator’s native file type. This is great for printing because it’s the premier vector graphic program. With an AI file, graphics, drawings, and images can be scaled infinitely without impact on resolution.

It is important to note that Bitmap files can be great– and necessary in some cases, particularly photographic images– but they should be high-resolution with minimal compression to get the best results. So, the vital point with bitmaps is that it’s not as much the file type that makes the difference but the quality of the file.

Click here to schedule your free consultation to discuss your upcoming swag project.

Planning Your Corporate Gifts

fatina@lgphub.com (Fatina Malik) — Tue, 09 Aug 2022 22:04:54 GMT

Planning Your Corporate Gifts

Who doesn’t love a great gift? Definitely not me! Your branded corporate gifts don't have to be perfect, but they should be well-thought-out.

Gift-giving has been a worldwide tradition for many years and giving the right gifts to your clients, customers, partners, vendors, and staff, goes a long way in helping with your engagement and retention efforts. Numerous studies have shown that gifts can significantly increase a recipient's sense of value and loyalty. However, this will only work if the gift is the right one. How do you make the gift feel right? By planning!

Planning is your best bet for a successful gifting experience. Planning is essential if you want to ensure that your client's gifts are appropriate, timely, and effective. So how do you plan your corporate gifts?

Decide on the budget

Having a budget can help you take charge of your finances! When it comes to corporate gifting, you must first be aware of the total number of recipients to decide on a budget for the gifts. Are you going to give gifts to employees, clients, and partners? If so, how much will you be spending on everyone? Deciding on a budget is an effective way to prioritize spending and

Know your recipient
When gifting, you need to understand the recipient and try to visualize their reaction when they receive the gift. Will they appreciate the gift? What will they do? Spend time brainstorming what would leave your clients with the best impression. Also, be sure to send something they'll genuinely love, take into account their religious and personal preferences, and pick the highest-quality gift you can afford to buy. Knowing your recipient saves you all the stress of wondering if you got it right!

Start sourcing early
When planning client gifts, the adage "the early bird gets the worm" holds. The more time you give yourself to find the right gifts, the more likely you will. Save yourself the heartache of having to rethink your plans if your first choice is out of stock and you have to quickly choose a replacement in a similar price range. Choosing the ideal gift takes a lot of time and planning.

Successful corporate gifting is about sending thoughtful gifts at the right time to the right people. Create a gifting strategy that lets your employees, clients, and customers feel appreciated and go the extra mile to stand out in their minds with branded gifts.

If you are ready to take your corporate gifting program to the next level and curate a fun experience for your recipients, contact me right away!

5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

Why Your Branded Merchandise Program Feels Like a Series of Emergencies (And How to Fix It)

Most companies order branded merchandise the same way they order office supplies. Reactively, inconsistently, and with zero strategy. Here's what a structured quarterly program changes.

Ensuring Consistency Across Shifts and Locations

The HR Survival Guide: Boosting Employee Engagement with Zero Heavy Lifting

The LGP Approach to Branded Merch

�� Step 1: Strategy-Driven Discovery

�� Step 2: Custom Sourcing, Not Cookie Cutter

��️ Step 3: Online Store Builds

�� Step 4: Fulfillment That’s Actually… Fulfilling

Why It Matters

�� Let’s Build Merch That Works

10 Ways to Use Merch Beyond Events

�� 10 Powerful Ways to Use Branded Merch Beyond the Event Booth ﻿

1. �� Employee Onboarding Kits

2. �� Club or Membership Swag

3. �� Client Thank-You Gifts

4. �� Brand Ambassador Kits

5. �� Subscription Boxes

6. �� Milestone Recognition

7. �� Internal Culture Campaigns

8. �� Seasonal Appreciation Gifts

9. �� On-Demand Pop-Up Shops

10. �� Customer Loyalty Programs

�� Why It Works

�� Ready to Bring These Ideas to Life?

Your Branded Merch Should Not Be an Afterthought

�� Why Branded Merchandise Deserves a Strategic Role

�� The numbers speak for themselves: ﻿

�� Real-World Wins: Merch with Purpose

�� How a Consult with LGP Elevates Your Merch Game

�� Ready to Rethink Your Merch?

Top 10 Wellness and Health Care Promotional Products

Opener for Medicine Bottles

Tissue Boxes

Stress Ball

First Aid Kit

Hand Sanitizer

Pill Organizer

Hot and Cold Pack

Tote Bag

Pill Cutter

Dental Kit

Timeline for Planning for a Trade Show

12 Months Out: Establish your goals and pick your trade show

What are your goals? ����

Choose a trade show ����

9 Months: Let's discuss the budget ����

Details about the venue

Space, size and design of your exhibit

Staff

Promotional Merchandise

6 Months: Start spreading the word ��️��

3 Months: Confirmation and Execution ��

Make arrangements with your team

Swag Bag Ideas for Virtual Events

How to deliver the swag packages to your attendees

SWAG BAG IDEAS FOR YOUR NEXT VIRTUAL EVENT

Writing tools

Drinkware

Portable flash-drives

Tote bags

Reasons Why Pens are still the Best Promotional Items

Pens are timeless

Pens can advertise your brand for a long time

High Usability

They’re convenient

They're cost-effective

5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

Promotional Products Increase Brand Recognition and Recall

Promotional products can advertise continuously

﻿

People are more receptive to promotional products

﻿

Promotional products are business cards that don't end up in the trash

﻿

Appealing to All 5 Senses With Promotional Products

Sense #1: Sight

Sense #2: Taste

Sense #3: Smell

�� 10 Powerful Ways to Use Branded Merch Beyond the Event Booth

�� The numbers speak for themselves:

What are your goals? ��

Choose a trade show ��

9 Months: Let's discuss the budget ��

Pick thoughtful products to use as promotional gifts ��