The Strategy behind your promo, print & swag

Fatina Malik

Branded Merchandise Strategist

I am Fatina Malik, your Brand Merchandise Strategist, and satisfied clients are what make me tick and inspire me to level-up with each project. I am going to help you define, sharpen and execute on your ideas to present a unique product to your audience. What you and your business bring to the marketplace is unique and your events and merchandise should be, too.

With 35+ years in the printing and branded merchandising industry, I have worked at every level from Customer Service to Production Manager to CEO. Today, as the owner of my own merchandising house, Let’s Get Personal, I have intimate knowledge on what projects like yours need. I specialize in creating experiences. Events are great. We love to come for the food, to hear people speak, meet people in our industries or socialize with our colleagues, but let’s be honest - there is nothing better than the SWAG! So, let’s make sure yours POPS!

Conversation and consultation lead to clarity and results.

When clients come to me they are often unsure of what they want, or simply want to do something different from what you usually see. No two projects are ever the same so let’s release the standard and ask, “who are you and what do you want your attendees to feel?”

It’s time to show us your Swag

In our first session we will discuss what your event is, establish the working timeline and then dig a little deeper and discover your flavor. What is your personality? What type of events do you like to host and how does that translate to the pieces you want to hand out? Are you more suit and tie, or cool and laid back?

Customer Satisfaction is what is most important to me, from a business perspective. I value the relationships that are curated with my clients while working on their projects. Knowing the answers to these questions helps me know my boundaries and deliver the best results and experience for you and your event attendees.

Testimonial

Working with Fatina on custom merch for large-scale Microsoft conferences has been a seamless and reliable experience every time. She consistently delivers high-quality products, meets tight deadlines, and truly understands how to bring a brand vision to life at scale. Her pop-ups and onsite activations don’t just distribute merchandise — they create moments of excitement, connection, and pride for our teams and attendees.