The Strategy behind your promo, print & swag

Fatina Malik

Branded Merchandise Strategist

I am Fatina Malik, your Brand Merchandise Strategist, and satisfied clients are what make me tick and inspire me to level-up with each project. I am going to help you define, sharpen and execute on your ideas to present a unique product to your audience. What you and your business bring to the marketplace is unique and your events and merchandise should be, too.

With 40 years in the printing and branded merchandising industry, I have worked at every level from Customer Service to Production Manager to CEO. Today, as the owner of my own merchandising house, Let’s Get Personal (LGP), I have intimate knowledge on what projects like yours need. I specialize in creating experiences. Events are great. We love to come for the food, to hear people speak, meet people in our industries or socialize with our colleagues, but let’s be honest - there is nothing better than the SWAG! So, let’s make sure yours POPS!

Conversation and consultation lead to clarity and results.

When clients come to me they are often unsure of what they want, or simply want to do something different from what you usually see. No two projects are ever the same so let’s release the standard and ask, “who are you and what do you want your attendees to feel?”

Your Brand.

Your Culture.

Let's Make It Tangible.

In our first session, we go beyond the brief. We'll map out your timeline, get clear on your goals — and then we get into what really matters: you.

What's your brand personality? How do you show up in a room? Are you polished and boardroom-ready, or energetic and culture-forward? The way you host an event says everything about who you are — and the merchandise you put in people's hands should say the same thing.

Understanding your flavor isn't a formality. It's how I make sure every piece I deliver actually represents you, lands with your audience, and extends your brand experience beyond the event itself.

Relationships are at the center of how I work. When you leave a project with me, you're not getting a generic order — you're getting strategy, intention, and results that reflect your vision, executed at the highest level.

Testimonial

Working with Fatina on custom merch for large-scale Microsoft conferences has been a seamless and reliable experience every time. She consistently delivers high-quality products, meets tight deadlines, and truly understands how to bring a brand vision to life at scale. Her pop-ups and onsite activations don’t just distribute merchandise — they create moments of excitement, connection, and pride for our teams and attendees.