Sense #1: Sight 

We use our sight the most out of all our senses, so it's a given that you'll want any advertisements produced by your brand to be visually appealing. Unfortunately, it's not enough for an ad to be flashy these days, since people tend to see them as nuisances. You need to pique people's interest and keep them engaged as soon as they come in contact with your brand so they'll remember you. This is why you should use promotional merch to your advantage and appeal to people's sense of sight. 

This light-up drinking glass from LGP Promo is a good example of a promotional product that is visually appealing, because it's a colorful glass that's luminous. Imagine having your logo on an item that's visually stimulating—it's likely that people will remember your brand. 

An article published by Online Psychology Degree Guide states that “Psychologists have found a number of connections between color and memory. 

As it turns out, people have more trouble remembering facts presented in black and white than they do facts presented in color.” so consider giving your audience something to remember you by and illuminate your brand!

Sense #2: Taste 

As I said earlier, you can't taste or smell a tv commercial or an ad on the internet. Therefore, you have no other choice but to use promotional products if you want to appeal to people's sense of taste. 

Although most people don't consider utilizing food for the purpose of advertising, it's still a viable option because people love free food and drinks. 

For example: These custom, individually packaged sugar cookies from our website are a real treat for customers. They're covered in white chocolate and you can even choose sprinkle colors to match your theme or logo. People generally love cookies and other treats, so you can consider adding these treats to your next swag package.

Sense #3: Smell 

Smell leaves the strongest and longest-lasting effect on the brain among the five senses. A blog post from Harvard Business Review says that “A unique scent can spark the memory of the associated products or events, even for an incident dating back to one’s childhood.” 

This means there’s a good chance that people will remember your brand, so taking advantage of olfactory branding (also known as ‘scent branding’) to your marketing strategy isn't a bad idea. An example of a top brand that employs this strategy is Hyatt Place hotel. Their signature scent, ‘Seamless’ is known to enhance visitors’ experience and increase brand memorability, which is why it’s now being used in about 300 hotels in the US. 

Get together with your marketing team and discuss signature scent options for your brand. Research shows that signature scents can increase brand memorability. Build a swag package with gift options LGP Promo and pair it with a signature, aromatic scent. We also have fragrant products, such as scented candles, lotions and aromatherapy sleep masks. Promotional products on their own can promote brand recall and contribute to a great image for your business, so consider incorporating scent branding to your swag packages.

Sense #4 Sound 

Business News Daily says that “Sound is a direct avenue to a customer's emotions and can lead to increased brand recognition for your company”, which is probably why the use of sound in marketing strategies has always been so common. Methods of marketing that employ sound include: radio ads or explainer videos but while these strategies are powerful, they’re not always appreciated. 

Some folks just want to hear some music when they turn on the radio or watch a video on YouTube without being bombarded by ads. 

This is where promotional products have the upper hand here since they allow you advertise your brand whilst keeping your customers engaged (since everyone loves free stuff). 

These customizable earbuds and headphones from LGP Promo are a great option in this case, because you’re able to engage the sense of sound while providing the user with a pleasant experience. This makes your brand more memorable as opposed to a radio commercial. We also have additional ‘sound products’ that you can include in your swag package, like this custom sound card so, there are options to help you appeal to people’s sense of sounds. 

Sense #5 Touch 

A major perk of using promotional products to advertise your business is the simple fact that they are tangible. With that said, most (if not all) promotional items appeal to the sense of touch, so you’ve got thousands of options to choose from. Promo merch also enhances the customer’s interaction with a brand and it influences their purchasing decisions because they can touch and use your products, so feel free to browse LGP Promo and check out our options.   

Promotional products can appeal your audience in ways that other forms of advertising can’t. Your consumers can hear and see conventional forms of advertising, but they can’t touch, smell or feel them. Engaging all 5 senses with your marketing allows you to evoke different emotions and reactions from your customers, which creates a unique experience with your brand. This will in turn set you apart from your competition. 

If you need to brainstorm ideas for your next swag lineup, book a swag consult with our team from LGP Hub.