Promotional products are one of the most unique ways to advertise a product or service. Aside from their cost-effectiveness, another major perk to using them in your marketing strategy is the fact that they appeal to all five senses. We could argue that tv commercials and internet ads already engage two of our senses (sight and sound) but at the end of the day, you can't touch or smell them.  

Below are promotional products that engage all five senses:  

Sense #1: Sight 


We use our sight the most out of all our senses, so it's a given that you'll want any advertisements produced by your brand to be visually appealing. Unfortunately, it's not enough for an ad to be flashy these days, since people tend to see them as nuisances. You need to pique people's interest and keep them engaged as soon as they come in contact with your brand so they'll remember you. This is why you should use promotional merch to your advantage and appeal to people's sense of sight. 


This light-up drinking glass from LGP Promo is a good example of a promotional product that is visually appealing, because it's a colorful glass that's luminous. Imagine having your logo on an item that's visually stimulating—it's likely that people will remember your brand. 


An article published by Online Psychology Degree Guide states that “Psychologists have found a number of connections between color and memory. 

As it turns out, people have more trouble remembering facts presented in black and white than they do facts presented in color.” so consider giving your audience something to remember you by and illuminate your brand!


Sense #2: Taste 

As I said earlier, you can't taste or smell a tv commercial or an ad on the internet. Therefore, you have no other choice but to use promotional products if you want to appeal to people's sense of taste. 


Although most people don't consider utilizing food for the purpose of advertising, it's still a viable option because people love free food and drinks. 

For example: These custom, individually packaged sugar cookies from our website are a real treat for customers. They're covered in white chocolate and you can even choose sprinkle colors to match your theme or logo. People generally love cookies and other treats, so you can consider adding these treats to your next swag package.


Sense #3: Smell 

Smell leaves the strongest and longest-lasting effect on the brain among the five senses. A blog post from Harvard Business Review says that “A unique scent can spark the memory of the associated products or events, even for an incident dating back to one’s childhood.” 


This means there’s a good chance that people will remember your brand, so taking advantage of olfactory branding (also known as ‘scent branding’) to your marketing strategy isn't a bad idea. An example of a top brand that employs this strategy is Hyatt Place hotel. Their signature scent, ‘Seamless’ is known to enhance visitors’ experience and increase brand memorability, which is why it’s now being used in about 300 hotels in the US. 


Get together with your marketing team and discuss signature scent options for your brand. Research shows that signature scents can increase brand memorability. Build a swag package with gift options LGP Promo and pair it with a signature, aromatic scent. We also have fragrant products, such as scented candles, lotions and aromatherapy sleep masks. Promotional products on their own can promote brand recall and contribute to a great image for your business, so consider incorporating scent branding to your swag packages.


Sense #4 Sound 

Business News Daily says that “Sound is a direct avenue to a customer's emotions and can lead to increased brand recognition for your company”, which is probably why the use of sound in marketing strategies has always been so common. Methods of marketing that employ sound include: radio ads or explainer videos but while these strategies are powerful, they’re not always appreciated. 


Some folks just want to hear some music when they turn on the radio or watch a video on YouTube without being bombarded by ads. 

This is where promotional products have the upper hand here since they allow you advertise your brand whilst keeping your customers engaged (since everyone loves free stuff). 


These customizable earbuds and headphones from LGP Promo are a great option in this case, because you’re able to engage the sense of sound while providing the user with a pleasant experience. This makes your brand more memorable as opposed to a radio commercial. We also have additional ‘sound products’ that you can include in your swag package, like this custom sound card so, there are options to help you appeal to people’s sense of sounds. 


Sense #5 Touch 


A major perk of using promotional products to advertise your business is the simple fact that they are tangible. With that said, most (if not all) promotional items appeal to the sense of touch, so you’ve got thousands of options to choose from. Promo merch also enhances the customer’s interaction with a brand and it influences their purchasing decisions because they can touch and use your products, so feel free to browse LGP Promo and check out our options.   

 

Promotional products can appeal your audience in ways that other forms of advertising can’t. Your consumers can hear and see conventional forms of advertising, but they can’t touch, smell or feel them. Engaging all 5 senses with your marketing allows you to evoke different emotions and reactions from your customers, which creates a unique experience with your brand. This will in turn set you apart from your competition. 

If you need to brainstorm ideas for your next swag lineup, book a swag consult with our team from LGP Hub. 


Why Your Branded Merchandise Program Feels Like a Series of Emergencies (And How to Fix It)

By Fatina Malik • April 14, 2026
A company event is six weeks out. Someone sends an email: "We need merch." A rush order goes to whichever vendor picks up the phone fastest. The products arrive. Some are fine. Some aren't. Nobody measures anything. The leftovers sit in a closet until someone throws them away. Three months later, another event. Same scramble. Different vendor. The products don't match what was ordered last quarter in quality or design. Nobody remembers what was sent, let alone why. This is what reactive branded merchandise looks like. And it is expensive in ways most organizations never calculate. The cost isn't just the budget. It's the missed opportunity. Every rushed order was a chance to make employees feel recognized, to reinforce culture, to signal that leadership is paying attention. Instead, the message was: "We almost forgot about this. Here's a tote bag." When merch is treated as a last-minute line item, quality becomes inconsistent, strategic value disappears, and nobody can measure whether it worked. No strategy means no ROI. No ROI means that budget becomes the first thing cut. The alternative is not better ordering. It's a program. A structured quarterly cadence turns reactive spending into strategic recognition. Q1 resets energy with a curated kit tied to annual goals. Q2 acknowledges mid-year momentum with something tied to a real milestone. Q3 celebrates culture and identity with products that feel collectible, not disposable. Q4 closes the year with a premium gift that carries your brand into the next year. Four quarters. Four strategic touchpoints. One consistent experience that compounds over time. Compare that to four separate rush orders from four different vendors, hoping somebody remembers what was sent last quarter. The results when you run it as a program In our Microsoft activations, 94% of employees said they felt valued and appreciated. The overall experience rating averaged 4.94 out of 5. 100% said they wanted more. Those numbers did not come from a rush order. They came from a structured program with strategic curation, professional execution, and built-in measurement. Your team shows up. We handle the rest. We manage product curation, branding, logistics, on-site setup and staffing, breakdown, and a post-activation recap with survey data and insights. Zero lift for your team. Full impact for your people. If your organization is already spending on branded merchandise but running it reactively, the budget is there. The intent is there. What's missing is the structure. See how the framework works and plug in your numbers → Fatina Malik is the CEO and Founder of LGP, a WBENC-certified branded merchandise and employee experience company with in-house production in Atlanta.

Ensuring Consistency Across Shifts and Locations

By Fatina Malik • February 12, 2026
Closing the Culture Gap: How to reach shift-based and distributed Teams Culture moments work best when everyone can participate—not just those on the standard daytime schedule. When you’re supporting multiple shifts, multiple sites, or a distributed team, culture can turn into unplanned activations that only some people experience: • One crew gets the in-person moment • Another crew gets a recap • Remote sites get an email (maybe) • Recognition starts to feel uneven The fix isn’t “more events.” It’s consistency across schedules—delivered the same way, every time. How QMA helps Quarterly Morale Activations (QMA) from LGP are designed to make culture predictable and inclusive across shifts and locations, without creating extra work for HR. What you get: • Shift-friendly timing so each schedule has a real chance to participate • Multi-location consistency so the experience feels the same across sites • Tangible recognition with curated merch your team will actually use • Zero lift for HR because LGP handles planning, production, on-site setup/staffing, and breakdown What you do: • Pick the dates • Share the message internally • Let LGP run the activation Want to see what it looks like for your team? 👉 https://calendly.com/fatina-lgp/qma-discovery-call

The HR Survival Guide: Boosting Employee Engagement with Zero Heavy Lifting

By Fatina Malik • February 3, 2026
HR leaders are often tasked with improving engagement, but few are given the bandwidth to build the systems that sustain it. Quarterly Morale Activations (QMA) gives you a practical framework for sustainable engagement: a reliable quarterly rhythm of tangible recognition that helps employees feel seen, connected, and valued—without your team rebuilding the plan from scratch every time. The QMA Framework (Built for Busy HR Teams) Think: predictable, repeatable, and easy to run. Each quarter, you deliver a curated morale moment employees can actually use and enjoy—supported by a clear plan and clean execution. What LGP Handles (Zero Heavy Lifting) • activation planning + timeline • curated merchandise strategy and selection • sourcing + in-house production in Tucker, GA (reliability, quality control, and fewer handoffs) • samples/approvals • on-site setup, staffing, and a smooth “shop the merch” experience • breakdown, recap, and next-step recommendations Your part is refreshingly small: confirm the date, share internal comms, and show up. Why It Works Long-Term Consistency builds trust. A quarterly cadence turns engagement into a steady signal—not a once-in-a-while spike. Ready to see the deck and how QMA fits your team? 👉 https://calendly.com/fatina-lgp/qma-discovery-call

The LGP Approach to Branded Merch

By Fatina Malik • September 5, 2025
Let’s be real there’s no shortage of vendors who can slap your logo on a T-shirt and call it “merch.” But if your branded merchandise doesn’t drive results, what’s the point? At LGP, we don’t just print things. 👉 We partner with you to transform branded merch into brand strategy. Our clients don’t come to us for swag. They come to us for impact — and we deliver it through a proven, consultative approach built around results. Here’s how we do it:

10 Ways to Use Merch Beyond Events

By Fatina Malik • September 5, 2025
When people hear the word “merch,” they often think of trade shows, conferences, or festival giveaways. But the smartest brands today are using merch far beyond events as part of their culture, their sales funnels, and even their revenue models. At LGP , we help brands rethink merch as a strategic extension of their message not a last-minute add-on. If you’re only pulling out branded gear for events, you’re missing out on huge opportunities to engage your audience year-round.

Your Branded Merch Should Not Be an Afterthought

By Fatina Malik • September 5, 2025
When most teams envision branded merchandise, they picture T-shirts launched into a crowd, drawstring bags gathering dust, or nondescript promotional giveaways that barely make it home. But here’s the truth: when executed thoughtfully, branded merch is one of the most potent marketing tools you have and it merits a permanent spot in your strategic playbook. At LGP, we’ve watched firsthand how strategic merch transforms brands not only in perception, but also in connection, conversion, and loyalty.

Top 10 Wellness and Health Care Promotional Products

By Fatina Malik • June 9, 2023
As health and wellness become increasingly important in today's modern world, businesses are now offering useful healthcare promotional items to their customers. These freebies show your customers and clients that you care for their wellbeing, which will give your business a positive image.

Timeline for Planning for a Trade Show

By Fatina Malik • May 26, 2023
The thought of doing a trade show is exciting because they are an excellent way for you to engage with your target market, collect leads and establish your brand within a particular niche. You will have the opportunity to talk to people who are most likely interested in your products and services, so you'll really want to plan and maximize the potential here. Gearing up for a relevant trade show requires a lot more than just bringing a sales rep and plenty of business cards. The trade show planning timeline that I’m going to share with you can serve as a checklist to help you effectively plan your trade show exhibit.
LGP blog about SWAG BAG IDEAS FOR VIRTUAL EVENTS

Swag Bag Ideas for Virtual Events

By Fatina Malik • May 12, 2023
With the advent of Covid-19, virtual events have become increasingly popular. They allow companies to connect with their customers in new ways and they're a cost-effective solution to host events like conferences and workshops. Virtual events are growing in popularity because they offer several advantages over face-to-face meetings. For example, they save time and money, reduce travel costs, and enable employees to attend from anywhere.  It's a little more challenging to distribute swag bags for a virtual event, but I assure you it's not impossible.

Reasons Why Pens are still the Best Promotional Items

By Fatina Malik • April 28, 2023
Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must - have for their swag bags because they are one of the most cost - effective, simple and useful options. People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of re asons why you should consider pens for your next swag package: