Reasons Why Pens are still the Best Promotional Items

Fatina Malik • April 28, 2023

Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must-have for their swag bags because they are one of the most cost-effective, simple and useful options.

People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of reasons why you should consider pens for your next swag package:

Pens are timeless

While technology can become outdated, pens are timeless! Even though we're in the digital age where many of us type and text, the pen still prevails because it's a product that is constantly being used.

At the end of the day, when the power goes out or something goes wrong with your device, you can always jot down important points in a journal or on some sticky notes with a pen.

Believe it or not, there are people who still don't fully trust technology, so they still keep their notebook and pen for meetings and they still write down their contacts in a book.

Besides, sometimes it's easier to quickly write something down on a piece of paper, instead of having to open an app on your phone or computer. Pens aren't going anywhere any time soon.

Pens can advertise your brand for a long time

Writing instruments, followed by shirts, caps, and bags, are among products that people hold onto for a long time.

This article from Pens Guide says that some pens can last about four years. When you think about it, pens have a longer advertising shelf life than the other, more conventional, types of advertising like TV or radio commercials that only last for a minute or two.

They’re also frequently passed around from person to person, giving you free, additional reach. In fact, Sage World says that 79% of people pass along promotional products that are no longer valuable to them by regifting, selling, or donating the items. That means they end up in even more hands!

This is good news for you, if you're using pens as promotional gifts because your brand will benefit from the sustained exposure.

High Usability

Promotional pens are one of the most commonly used tangible marketing product. A majority of folks are bound to have a pen around—whether they’re at home or at work. It’s just one of those everyday products that people can’t seem to have enough of.

Pens.com shared some interesting facts about pens and one of them stated that “each second of every day, more than 125 ballpoint pens are sold”, which shows that pens are consistently being used despite the numerous technological advancements out there.

If your clients are constantly using a product that you gave them, your brand will most likely stay at the top of their thoughts.

They’re convenient

A pen is not only practical, but it is also convenient to carry, making it beneficial for both travelers and non-travelers. The fact that people may keep it in their pockets, backpacks, or pin it to a planner or notepad adds to the benefits of this promotional item for your prospects.

Regular pens are already convenient on their own, but LGP Promo also has special pens that come with additional features, making them even more of a convenience to users.

For example, there are pens that:

When choosing promotional items, you should think about the convenience they'll bring to your recipients. This gives your brand a good image, because they'll appreciate the thought you put into your gifts.

They're cost-effective

Marketing and promotions don't come cheap, so looking into budget-friendly options to get your brand's name out there is a must (especially if you're a startup).

Luckily for you, promotional products are considered a cost-effective marketing strategy and pens are among the cheapest options for branded products. You can pair them with other products to create the best swag packages. LGP Promo has a wide variety of pens and other customizable items to choose from, so visit the website and request a quote.

Because pens are useful, convenient and cost-effective, you can spread out the visibility of your brand effectively.

Pens are also inexpensive and provide a great return on your investment. They are among the most affordable promotional items because they are offered in bulk, so, the price to imprint your brand on a pen is very reasonable. Visit LGP Promo and choose from our selection of promotional items.

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