When people hear the word “merch,” they often think of trade shows, conferences, or festival giveaways. But the smartest brands today are using merch far beyond events as part of their culture, their sales funnels, and even their revenue models. At LGP , we help brands rethink merch as a strategic extension of their message not a last-minute add-on. If you’re only pulling out branded gear for events, you’re missing out on huge opportunities to engage your audience year-round.

When most teams envision branded merchandise, they picture T-shirts launched into a crowd, drawstring bags gathering dust, or nondescript promotional giveaways that barely make it home. But here’s the truth: when executed thoughtfully, branded merch is one of the most potent marketing tools you have and it merits a permanent spot in your strategic playbook. At LGP, we’ve watched firsthand how strategic merch transforms brands not only in perception, but also in connection, conversion, and loyalty.

As health and wellness become increasingly important in today's modern world, businesses are now offering useful healthcare promotional items to their customers. These freebies show your customers and clients that you care for their wellbeing, which will give your business a positive image.

The thought of doing a trade show is exciting because they are an excellent way for you to engage with your target market, collect leads and establish your brand within a particular niche. You will have the opportunity to talk to people who are most likely interested in your products and services, so you'll really want to plan and maximize the potential here. Gearing up for a relevant trade show requires a lot more than just bringing a sales rep and plenty of business cards. The trade show planning timeline that I’m going to share with you can serve as a checklist to help you effectively plan your trade show exhibit.

With the advent of Covid-19, virtual events have become increasingly popular. They allow companies to connect with their customers in new ways and they're a cost-effective solution to host events like conferences and workshops. Virtual events are growing in popularity because they offer several advantages over face-to-face meetings. For example, they save time and money, reduce travel costs, and enable employees to attend from anywhere.  It's a little more challenging to distribute swag bags for a virtual event, but I assure you it's not impossible.

Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must - have for their swag bags because they are one of the most cost - effective, simple and useful options. People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of re asons why you should consider pens for your next swag package:

As an event planner, your priority is to keep the attendees engaged throughout the event. One great way to achieve this is by distributing branded merchandise among the participants. But how do you make sure that the merchandise you giveaway is unique and entices the attendees? Don’t worry, we’ve got you covered! In this blog, we will talk about 5 unique branded merchandise ideas that will take your event to the next level. Reusable Straws : Sustainable products and eco-friendly alternatives are all the rage nowadays. Your guests will appreciate receiving a reusable straw with your event’s logo on it. Not only will you help reduce single-use plastic waste, but also, by imprinting your logo on the straw, you will help spread the word about your brand. This is a win-win! Selfie Sticks : In today’s selfie-obsessed world, selfie sticks have become quite common. But how about gifting a branded selfie stick with a remote? Participants can use this tool to take selfies or group pictures with ease. The remote function ensures that everyone is in the frame, and the branding on the selfie stick will make sure your logo is visible in every snap. Wireless Charging Pads : With so many people using smartphones, charging ports are always crowded. A wireless charging pad with your event’s branding will come in handy and be loved by all. Participants can just place their phones on the charging pad, and voila, their phones will start to charge without any fuss, and you will bask in the appreciation you will receive. Sleep Masks : If your event involves overnight stays, branded sleep masks can make a thoughtful gift. Not only will they help participants catch some shut-eye, but they will also act as a reminder of the event once they’re back home. Your branding on the sleep mask will ensure that they remember the experience and maybe even refer others to attend the next event. Waterproof Bluetooth Speakers : Who doesn’t like listening to music while taking a shower? Waterproof Bluetooth speakers are practical and are popular amongst people who love to sing in the shower. Gifting Bluetooth speakers with your branding at an event will leave a lasting impression on the attendees. Every time they use it, your brand will be in their minds, and thus, acts as a great marketing strategy. There you have it, five unique branded merchandise ideas that can make your event stand out. Just keep in mind that it's essential not to overdo it with the branding. Make sure the merchandise is functional and is loved by the attendees, and the branding should complement it, not overpower it. If you do it right, attendees will leave the event happy and with a positive image of your brand in their minds. Go ahead and take your event to the next level! For your upcoming events, we'd love to help you come up with ideas for your next swag line up. Feel free to browse LGP Hub for some ideas or book a FREE swag consultation with us.

For a long time, promotional products have been known to successfully promote brand recognition compared to other forms of advertising because these are items that people will use daily. In addition to this, promotional products are very useful for increasing brand recall, which is the customer's ability to instantly think of a company's name when asked about anything related. Some findings from a study conducted by the PPAI states that more than half of consumers (six out of ten) keep promotional items for up to two years. The same study also showed that two years after receiving a promotional item, 88% of customers can still recall the company name. You want your brand to stay relevant—at the forefront of your customers’ thoughts in today’s oversaturated market. Therefore, if you're looking to boost your brand's recognition and recall, you should consider using promotional products in your next marketing campaign.

Promotional products are one of the most unique ways to advertise a product or service. Aside from their cost-effectiveness, another major perk to using them in your marketing strategy is the fact that they appeal to all five senses. We could argue that tv commercials and internet ads already engage two of our senses (sight and sound) but at the end of the day, you can't touch or smell them. Below are promotional products that engage all five senses: