For a long time, promotional products have been known to successfully promote brand recognition compared to other forms of advertising because these are items that people will use daily. In addition to this, promotional products are very useful for increasing brand recall, which is the customer's ability to instantly think of a company's name when asked about anything related.
Some findings from a study conducted by the PPAI states that more than half of consumers (six out of ten) keep promotional items for up to two years. The same study also showed that two years after receiving a promotional item, 88% of customers can still recall the company name.
You want your brand to stay relevant—at the forefront of your customers’ thoughts in today’s oversaturated market. Therefore, if you're looking to boost your brand's recognition and recall, you should consider using promotional products in your next marketing campaign.
Promotional products can advertise continuously
One of the things that make promotional products a viable option for advertising, is the simple fact that they never stop working for you. When you hand someone a branded product with your logo and contact information, it continues to advertise for you long after give it to the consumer.
Picture a company t-shirt that's always being worn by your employees, or a backpack that your client uses on a daily basis. These items have your brand's information on them for many other people to see long after you give it to the recipient—free, continuous advertisement!
Statistics from the Global Impressions Study by ASI says that at least 40% of consumers have kept hold of a promo product for more than ten years. Can you imagine having 10 years of impressions? Talk about a great return on your investment!
Here are some top picks for long-lasting products from LGP Promo:
In order to achieve brand recognition, you'll have to start by spreading awareness about your brand. The best way to do this is to get your name out there through effective advertising—in this case, using promotional products that can continue advertising for you.
People are more receptive to promotional products
TV commercials, YouTube ads and other intangible content are often forgotten, but branded products are memorable. When people see ads or commercials, they're often unwelcomed.
An example of this is when someone's watching a show and they're quite invested in the plot, only for it to be interrupted by a commercial.
They're most likely filled with suspense from their show and as a result, could probably care less about that sale being advertised by some department store or fast-food restaurant.
As a matter of fact, I bet they didn't even retain anything said in the ad—they just wanted to get back to their program! My point is that promotional products are presented to consumers under more positive conditions, which is good for brand recall and recognition.
Nobody likes to feel bombarded and promotional products give you more opportunities to advertise your business without being a nuisance to your clients.
Elle-Rose Williams from Huff Post says that “Promotional products allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand - the better results you will see in business and sales.”
People are more likely to see and recognize your brand for what it is when you advertise with promotional merch. A consumer who's receiving a free gift from you is probably much more receptive to your brand's message as opposed to someone who has to deal with ads when all they want to do is watch their show uninterrupted.
They're likely to remember key details about your business because of how you chose to advertise it to them, thus giving your brand a better chance at brand recognition.
Promotional products are business cards that don't end up in the trash
Promotional products make better business cards than actual business cards. Even though business cards have become a customary practice for most businesses, you'll find that many of them are discarded or recycled.
The advantage that promotional products have over conventional business cards is that they serve more than one purpose—they're advertisement tools which can be used in people's everyday lives.
These mugs from LGP Promo are examples of products (among many others) that people will always find use for. They'll have your company's logo and contact information for people to see every morning when they're drinking their coffee.
That, my friend, is continuous exposure for your brand and this contributes to brand recognition and recall.
Here are some other everyday products that consumers often use from LGP Promo:
I'm not saying you should throw out your business cards and replace them with promo merch. It's just that promotional products do a better job of increasing your brand recognition and recall because they're simply more practical.
Brand recall and recognition are crucial when it comes to putting your business out there for others to see and promotional products are a marketing strategy with a low cost and a high return on investment.
The next time you discuss ways to promote your brand with your marketing team, consider the use of branded merchandise.
Are you ready to take your promotional product game to the next level? Click here to view our range of stylish swag items that could come in handy for your next event or occasion.
