The Most Popular Promotional Products

Fatina Malik • January 28, 2023

Promotional items have always been one of the best marketing techniques for businesses to implement. When you send corporate gifts to your clients and customers, it leaves a good impression on them and portrays your business in a positive light.

If you're thinking of adding promo gifts to your campaign strategy, check out some of the most sought-after promotional items below:

Pen

Pens remain one of the best promotional items! Pens can never go out of style—they are practical and they can last for years. It's a tool that's used on a daily basis by professionals, so handing out pens to employees or clients is a smart move. LGP Promo has an extensive collection of pens that you can choose from. Feel free to take a look and request a quote.

Coffee Mug

They may not look like much, but coffee mugs are actually an extremely effective marketing tool. Coffee mugs are another great contender when building your ‘swag arsenal’, because they're also an everyday item that many people will appreciate.

The #1 goal of marketing is to get your information in front of people's faces, and a branded coffee mug that people will use every morning is a great advertising tool.

Flash Drive

A USB thumb drive makes a good corporate gift because of its size and function. They're small, budget-friendly, and convenient because they're an additional medium for file storage. We live in a technology-driven world, so many of us need a lot of space for our media and documents.

Therefore, gifting folks a USB thumb drive as a corporate gift is thoughtful gesture, because it's something useful that they may need at some point. Consider adding flash drives

Stress Ball

If you've ever used a stress ball, you know how addicting and satisfying they are. Stress balls are a great product that can be used by anyone, which means they make for a great promotional opportunity.

Throughout the day, people face a ton of anxiety and tension, so consider including stress balls in your next ‘swag lineup’. You can get stress balls of different shapes and sizes on LGP Promo.

Eco-inspired Journals

These eco-inspired journals sold by LGP Promo is a hit for swag packages, especially since people are always raising awareness about the environment nowadays. It comes with useful features like an elastic pen loop, sticky notes and even sticky flags available in 5 different colors.

T-shirts

Branded t-shirts are, in a sense, free advertising for your business. When someone wears a t-shirt (or any piece of clothing for that matter) with your brand on it, there's no telling the how much reach you'll get when they start walking around in it. Choose from a wide selection of t-shirts and other customizable clothing items on LGP Apparel.

Wireless Earbuds

When wireless earbuds came out, people flooded the electronic stores and websites to purchase them. They allow you to listen to your favorite music, podcasts and radio shows without dealing with wires hanging everywhere.

Unlike other sought-after swag items, earbuds aren't on the cheaper end, which makes them an exclusive and coveted item to include in a more premium-level swag package.

The earbuds on LGP Promo are in cases that can be customized with your brand's logo and colors. This is definitely a gift which people will remember your brand for.

Tote Bag

Unlike other sought-after swag items, earbuds aren't on the cheaper end, which makes them an exclusive and coveted item to include in a more premium-level swag package.

The earbuds on LGP Promo are in cases that can be customized with your brand's logo and colors. This is definitely a gift which people will remember your brand for.

Nothing says “I appreciate you” like a set of branded goodies to show your customers you care. The gifts mentioned in this article are favorites for swag packages, but there are many more options that you can consider. If you're sure where to start with choosing items for your swag lineup, book a 15-minute swag consultation.

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The LGP Approach to Branded Merch

By Fatina Malik • September 5, 2025

Let’s be real there’s no shortage of vendors who can slap your logo on a T-shirt and call it “merch.” But if your branded merchandise doesn’t drive results, what’s the point? At LGP, we don’t just print things. 👉 We partner with you to transform branded merch into brand strategy. Our clients don’t come to us for swag. They come to us for impact — and we deliver it through a proven, consultative approach built around results. Here’s how we do it:

10 Ways to Use Merch Beyond Events

By Fatina Malik • September 5, 2025

When people hear the word “merch,” they often think of trade shows, conferences, or festival giveaways. But the smartest brands today are using merch far beyond events as part of their culture, their sales funnels, and even their revenue models. At LGP , we help brands rethink merch as a strategic extension of their message not a last-minute add-on. If you’re only pulling out branded gear for events, you’re missing out on huge opportunities to engage your audience year-round.

Your Branded Merch Should Not Be an Afterthought

By Fatina Malik • September 5, 2025

When most teams envision branded merchandise, they picture T-shirts launched into a crowd, drawstring bags gathering dust, or nondescript promotional giveaways that barely make it home. But here’s the truth: when executed thoughtfully, branded merch is one of the most potent marketing tools you have and it merits a permanent spot in your strategic playbook. At LGP, we’ve watched firsthand how strategic merch transforms brands not only in perception, but also in connection, conversion, and loyalty.

Top 10 Wellness and Health Care Promotional Products

By Fatina Malik • June 9, 2023

As health and wellness become increasingly important in today's modern world, businesses are now offering useful healthcare promotional items to their customers. These freebies show your customers and clients that you care for their wellbeing, which will give your business a positive image.

Timeline for Planning for a Trade Show

By Fatina Malik • May 26, 2023

The thought of doing a trade show is exciting because they are an excellent way for you to engage with your target market, collect leads and establish your brand within a particular niche. You will have the opportunity to talk to people who are most likely interested in your products and services, so you'll really want to plan and maximize the potential here. Gearing up for a relevant trade show requires a lot more than just bringing a sales rep and plenty of business cards. The trade show planning timeline that I’m going to share with you can serve as a checklist to help you effectively plan your trade show exhibit.

SWAG BAG IDEAS FOR VIRTUAL EVENTS

By Fatina Malik • May 12, 2023

With the advent of Covid-19, virtual events have become increasingly popular. They allow companies to connect with their customers in new ways and they're a cost-effective solution to host events like conferences and workshops. Virtual events are growing in popularity because they offer several advantages over face-to-face meetings. For example, they save time and money, reduce travel costs, and enable employees to attend from anywhere. It's a little more challenging to distribute swag bags for a virtual event, but I assure you it's not impossible.

Reasons Why Pens are still the Best Promotional Items

By Fatina Malik • April 28, 2023

Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must - have for their swag bags because they are one of the most cost - effective, simple and useful options. People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of re asons why you should consider pens for your next swag package:

5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

By Fatina Malik • April 12, 2023

As an event planner, your priority is to keep the attendees engaged throughout the event. One great way to achieve this is by distributing branded merchandise among the participants. But how do you make sure that the merchandise you giveaway is unique and entices the attendees? Don’t worry, we’ve got you covered! In this blog, we will talk about 5 unique branded merchandise ideas that will take your event to the next level. Reusable Straws : Sustainable products and eco-friendly alternatives are all the rage nowadays. Your guests will appreciate receiving a reusable straw with your event’s logo on it. Not only will you help reduce single-use plastic waste, but also, by imprinting your logo on the straw, you will help spread the word about your brand. This is a win-win! Selfie Sticks : In today’s selfie-obsessed world, selfie sticks have become quite common. But how about gifting a branded selfie stick with a remote? Participants can use this tool to take selfies or group pictures with ease. The remote function ensures that everyone is in the frame, and the branding on the selfie stick will make sure your logo is visible in every snap. Wireless Charging Pads : With so many people using smartphones, charging ports are always crowded. A wireless charging pad with your event’s branding will come in handy and be loved by all. Participants can just place their phones on the charging pad, and voila, their phones will start to charge without any fuss, and you will bask in the appreciation you will receive. Sleep Masks : If your event involves overnight stays, branded sleep masks can make a thoughtful gift. Not only will they help participants catch some shut-eye, but they will also act as a reminder of the event once they’re back home. Your branding on the sleep mask will ensure that they remember the experience and maybe even refer others to attend the next event. Waterproof Bluetooth Speakers : Who doesn’t like listening to music while taking a shower? Waterproof Bluetooth speakers are practical and are popular amongst people who love to sing in the shower. Gifting Bluetooth speakers with your branding at an event will leave a lasting impression on the attendees. Every time they use it, your brand will be in their minds, and thus, acts as a great marketing strategy. There you have it, five unique branded merchandise ideas that can make your event stand out. Just keep in mind that it's essential not to overdo it with the branding. Make sure the merchandise is functional and is loved by the attendees, and the branding should complement it, not overpower it. If you do it right, attendees will leave the event happy and with a positive image of your brand in their minds. Go ahead and take your event to the next level! For your upcoming events, we'd love to help you come up with ideas for your next swag line up. Feel free to browse LGP Hub for some ideas or book a FREE swag consultation with us.

Promotional Products Increase Brand Recognition and Recall

By Fatina Malik • March 2, 2023

For a long time, promotional products have been known to successfully promote brand recognition compared to other forms of advertising because these are items that people will use daily. In addition to this, promotional products are very useful for increasing brand recall, which is the customer's ability to instantly think of a company's name when asked about anything related. Some findings from a study conducted by the PPAI states that more than half of consumers (six out of ten) keep promotional items for up to two years. The same study also showed that two years after receiving a promotional item, 88% of customers can still recall the company name. You want your brand to stay relevant—at the forefront of your customers’ thoughts in today’s oversaturated market. Therefore, if you're looking to boost your brand's recognition and recall, you should consider using promotional products in your next marketing campaign.

Appealing to All 5 Senses With Promotional Products

By Fatina Malik • February 16, 2023

Promotional products are one of the most unique ways to advertise a product or service. Aside from their cost-effectiveness, another major perk to using them in your marketing strategy is the fact that they appeal to all five senses. We could argue that tv commercials and internet ads already engage two of our senses (sight and sound) but at the end of the day, you can't touch or smell them. Below are promotional products that engage all five senses: