Planning Your Corporate Gifts

Fatina Malik • August 9, 2022

Planning Your Corporate Gifts

Who doesn’t love a great gift? Definitely not me! Your branded corporate gifts don't have to be perfect, but they should be well-thought-out.

Gift-giving has been a worldwide tradition for many years and giving the right gifts to your clients, customers, partners, vendors, and staff, goes a long way in helping with your engagement and retention efforts. Numerous studies have shown that gifts can significantly increase a recipient's sense of value and loyalty. However, this will only work if the gift is the right one. How do you make the gift feel right? By planning!

Planning is your best bet for a successful gifting experience. Planning is essential if you want to ensure that your client's gifts are appropriate, timely, and effective. So how do you plan your corporate gifts?

Decide on the budget

Having a budget can help you take charge of your finances! When it comes to corporate gifting, you must first be aware of the total number of recipients to decide on a budget for the gifts. Are you going to give gifts to employees, clients, and partners? If so, how much will you be spending on everyone? Deciding on a budget is an effective way to prioritize spending and

Know your recipient
When gifting, you need to understand the recipient and try to visualize their reaction when they receive the gift. Will they appreciate the gift? What will they do? Spend time brainstorming what would leave your clients with the best impression. Also, be sure to send something they'll genuinely love, take into account their religious and personal preferences, and pick the highest-quality gift you can afford to buy. Knowing your recipient saves you all the stress of wondering if you got it right!

Start sourcing early
When planning client gifts, the adage "the early bird gets the worm" holds. The more time you give yourself to find the right gifts, the more likely you will. Save yourself the heartache of having to rethink your plans if your first choice is out of stock and you have to quickly choose a replacement in a similar price range. Choosing the ideal gift takes a lot of time and planning.

Successful corporate gifting is about sending thoughtful gifts at the right time to the right people. Create a gifting strategy that lets your employees, clients, and customers feel appreciated and go the extra mile to stand out in their minds with branded gifts.

If you are ready to take your corporate gifting program to the next level and curate a fun experience for your recipients, contact me right away!

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