Promotional products are branded items with a company's logo and contact information. From hoodies and t-shirts, to pens and knapsacks, you'll want to start using promo merch in your marketing strategy. Companies like yours can benefit from the use of promotional merchandise because they can raise awareness about their brands, extend their reach and promote customer loyalty.

As a matter of fact, a survey by the British Promotional Merchandise Association states that over half of the participants said their opinion of a brand or company was more favorable after receiving a promotional product. In this blog, I'm going to show you the different ways you can implement them in your marketing strategy.

Get involved in trade shows

Trade shows (sometimes called ‘Trade Fairs’ or ‘Trade Expositions’) are events where businesses of a particular niche come together and showcase their newest products/services. 

These events are great because the attendees usually consist of folks in your target market, which means you'll have the opportunity to share your brand with your ideal customers. 



Here are some popular picks from LGP Hub which you can showcase at your next trade show booth: 

1. Stylish pens 
2. Custom t-shirts 
3. Tote bags 
4. Custom hats and headwear 
   

Make your employees your brand ambassadors 

Behind every great company, is a group of stellar employees who represent the brand. Aside from the boost in morale, giving your employees promotional products is a great way to advertise your company and increase brand awareness. 

When your team members are outside of the office, wearing your company's t-shirts or carrying tote bags with your logo on them, this subtly spreads the word about your business. 

Plus, you can kill two birds with one stone and give them something that's both useful and promotional like a branded power bank to keep their devices charged or a journal to keep their notes. Feel free to browse through LGP Hub's selection of customizable merch and start building your next corporate swag bag.

Reward your clients 

Landing new clients is important, but nurturing existing clients is sometimes more valuable to your company. Studies by Bain & Company, along with Earl Sasser of the Harvard Business School found that a 5 percent increase in customer retention can lead to an increase in profits of between 25 and 95 percent. 

With that said, giving your clients a promotional item is a great way to show your appreciation and promote customer loyalty. You'll also make a lasting impression since these are usually items that people will constantly use in their everyday lives. In a study conducted by the ASI, 85% of consumers remembered advertisers who gave them a shirt or hat, so it's a good idea to start thinking about customer appreciation packages.

Use products that are relevant to your business 

I know—this sounds like a no-brainer, but it's still something to consider nonetheless. Here's an example: Let's say you're the owner of an organic farm. You deeply care about the environment and you're going to have a booth at an expo to share your company's mission with your audience.

Gift options like natural canvas tote bags or some bamboo straws are viable swag options available on LGP Promo along with other organic products. 

Besides, there are thousands of promo items out there, so this will make it easier to narrow your options when you're building your swag packages. 

Sponsor charity events with promotional items 

In general, having your business involved in events like charity walks or fundraisers is a good move. Aside from giving your business a positive image, providing promotional products to these events can act as both a goodwill gesture and a promotional strategy all in one. 

You can sponsor charity runs/walks with stylish sunglasses and those handy, wrist water bottles to beat the heat or maybe donate some stationery and backpacks to a “back to school” fundraiser.   

You can request a quote for each of the items mentioned above on LGP Promo's website. There's a lot of potential here to spread awareness about your brand, so it's a good idea to bring this up at your next marketing meeting. 

As you can see, there are numerous opportunities to maximize the use of promotional products. LGP Hub has a vast selection of promotional products that suit your business, so visit our website and create some virtual samples with your logo. If you need help with your swag ideas, you can also schedule a FREE swag consultation with someone from our team.