Benefits of Promotional Products

Fatina Malik • November 19, 2022

Promotional products are an efficient way to promote your company’s brand, and businesses that use them are likely to have more sales and a better return on investment. If you want to grow your business or want your brand to be closely associated with your clients, you should think about using promotional products in your upcoming advertising campaign.

Here are a few advantages of employing promotional products to build your company's brand:

Extended brand exposure

One of the best things about using promotional products is the level of exposure they can bring to your brand. You can reach people you've never even given a product to, because these are products that they will have in their homes or office. In addition to this, sometimes they will give said items to their friends and family when they no longer need to use them.

An article by Verified Label, Print & Promotions, Inc. stated that “They have intrinsic value, so the recipient keeps them 97% of the time. If they can’t use your product personally, they pass it on to friends and co-workers, creating more widespread exposure for your brand.”

You can opt to use promotional products that are useful and last long enough for this kind of exposure. Here are three examples of these from LGP Hub:

Promotional items allow your brand to be exposed to consumers beyond your target market.

You gain a competitive advantage as a result

Promotional products are distinctive because they make your company stand out from rivals who might be employing other tactics. When your customers receive promotional items from you, they feel as though you are rewarding them for being devoted consumers.

By doing this, you create an excellent relationship with your clients and customers, and you have a better opportunity than your rivals.

Budget-friendly marketing plan

While many means of advertising are efficient, they can be expensive for startups or small firms looking to grow in their local market.

Promotional items carry your brand everywhere because they will be used by your customers throughout their daily lives.

As a result, they have a better return on investment than other forms of marketing. This is why they are regarded as one of the more cost-effective forms of marketing.

They create leads

There are different lead generation techniques that you can implement in your marketing strategy and you can use promotional products to really leverage your lead generation game plan.

Delta Marketing posted an article titled “5 Unexpected Ways to Generate Leads with Promotional Products” and one of the strategies they mentioned was to create giveaway tiers for qualified leads at events like trade expos.

The strategy includes welcoming potential customers who visit your booth with “small-tier” items like pens. However, in order for them to receive a more “big-ticket” item (such as an umbrella or perhaps a backpack), then they must provide you with information such as their name and email address. This allows you to attract prospects to your booth and gather information from them whilst giving them an incentive.

If you're going to be a part of a trade expo soon, then you can find a vast lineup of products from all tiers on LGP Promo.

Client retention

In some occasions, offering clients excellent products and services isn't enough to earn their loyalty.

Gifting promotional products to customers makes them feel appreciated, and gives you a competitive advantage because it enhances the likelihood that they will choose your brand over rivals. With promotional products, you have a greater chance of increasing customer retention.

They increase brand awareness

If you give useful promotional items such as water bottles to your customers, they will likely carry them everywhere! And due to their constant exposure to the public, promotional items give you the chance to market your goods and services with minimum effort.

A few frequently bought products based on our sales at LGP are: drinkware, clothing, books and pens.

When a buyer sees your logo on a product that is used frequently, they can easily recall your brand. A study cited by Brand Watch stated that 66% of participants claimed they could recall the brand on the promotional product received within the past 12 months. If you're looking to really spread awareness for your brand, you'll want to start looking into promotional products.

Ultimately, customers both old and new can benefit from promotional products since they raise brand awareness and foster consumer loyalty.

Since building a solid reputation is a frequent objective of businesses, promotional goods help your company stand out from the competition because consumers keep them for a long time.

Additionally, they can be shared from one person to another, enhancing brand exposure.

LGP has a vast selection of promotional products that you can use to build your next swag package. Visit our website and request a quote.

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